New Menchie's Store in the Fountains at Farah Celebrates Grand Opening with Free Frozen Yogurt All Day

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

May 19, 2014 // Franchising.com // EL PASO, TX – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in The Fountains at Farah located at 8889 Gateway Boulevard West Suite 1420 El Paso, TX 79925. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become an El Paso favorite!

To celebrate the opening, Menchie's will spread smiles with a four-day grand opening celebration from Friday, May 23 to Monday, May 26, packed with free servings of its best-in-class frozen yogurt all day long for guests, students, kids, military and armed forces on select days.

"Other than providing delicious frozen yogurt, Menchie's 'secret ingredient' is providing a magical place in the El Paso community where friends and family can come together and create lasting memories," said local franchisee, Danny Vaswani. "We are thrilled to be opening our third Menchie's location and cannot wait to bring delicious fro-yo and smiles to the residents of El Paso."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's The Fountains at Farah is located at 8889 Gateway Boulevard West Suite 1420 El Paso, TX 79925 and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m. For more information, please visit www.menchies.com or call (915) 591-1800. The full schedule of the four-day grand opening celebration is as follows:

Day: Friday, May 23
Time: 11 a.m. to 11 p.m.
Details: FREE frozen yogurt*
*One per 16oz cup per guest

Day: Saturday, May 24
Time: 11 a.m. to 11 p.m.
Details: Free frozen yogurt for students*
*One per 16oz cup per guest with a valid high school or college ID

Day: Sunday, May 25
Time: 11 a.m. to 10 p.m.
Details: Kids eat free*
*One cup per child up to 16oz. Must be 10 years of age or younger

Day: Monday, May 26
Time: 11 a.m. to 10 p.m.
Details: Free frozen yogurt for U.S. Armed Forces, Active Military and their families*
* One per 16oz cup per guest with valid military ID

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Contact:

Alyssa Bermudes
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 408.781.6126
E: abermudes@konnect-pr.com

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