DoubleTree by Hilton Opens in Prestigious Central London Location

Upscale Brand Welcomes First Guests in Chelsea

May 20, 2014 // Franchising.com // LONDON and MCLEAN, Va. - DoubleTree by Hilton opens the doors to its latest upscale London hotel, situated in the heart of Chelsea. Jurys Inn Chelsea has re-branded and will operate as DoubleTree by Hilton London - Chelsea under a franchise agreement with Hilton Worldwide. The hotel will continue to be owned and operated by Jurys Inn and present general manager Anthony Barrett and his dedicated team will continue to run the hotel on a day-to-day basis.

John Brennan, CEO of Jurys Inn Hotel Group, said, "This new franchise venture will see our Chelsea hotel leverage its prime London location under the DoubleTree by Hilton brand, optimising future revenues and delivering exceptional service to our guests."

The 172-room hotel, which has undergone a major refurbishment programme over the past six months, includes stylish new bedrooms and bathrooms complete with signature DoubleTree by Hilton amenities including the Sweet DreamsTM by DoubleTree sleep experience and CITRON Honey & Coriander by Crabtree & Evelyn® Bath Products.

The hotel will also offer room service and complimentary Wi-Fi for guests. The Grill restaurant will serve a redesigned menu in addition to the signature Wake Up DoubleTree BreakfastTM. In keeping with DoubleTree by Hilton tradition, each guest will begin their stay with a warm chocolate chip cookie welcome. The cookies are freshly baked daily in-house using the DoubleTree by Hilton secret recipe.

John Greenleaf, global head, DoubleTree by Hilton, said, "DoubleTree by Hilton prides itself on a unique service culture called CARE which stands for 'Create A Rewarding Experience' and is our pledge to focus our attention on the details that can make a big difference for every guest. It is immensely exciting to witness a hotel of this quality join our burgeoning Central London portfolio, which now includes nine hotels in the capital."

Located just a two minute walk from Imperial Wharf over ground station, DoubleTree by Hilton London-Chelsea is only a short tube ride away from world famous London sights, including Buckingham Palace, the Houses of Parliament and the London Eye.

Simon Vincent, president, EMEA, Hilton Worldwide, said, "London consistently ranks in the top five global destinations for international travel, accounting for 16.8 million visits in 2013. The refurbishment to this already striking hotel will inspire DoubleTree by Hilton guests to experience the countless attractions of London."

DoubleTree by Hilton London - Chelsea is situated on Imperial Road, Imperial Wharf, London. For more information or to make a reservation, call Tel: +44 (0) 207 411 2200 or visit www.londonchelsea.doubletreebyhilton.com for latest rates and availability. Media can access additional information at news.doubletree.com.

About DoubleTree By Hilton

With a fast-growing, global collection of more than 370 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 45,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

SOURCE Hilton Worldwide

Contacts:

Tilly Shirlaw
Hilton Worldwide
+44 (0) 207 856 8723
tilly.shirlaw@hilton.com

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