LOS ANGELES and NAPLES, Fla. - May 20, 2014 // PRNewswire // - Live Nation Entertainment, Inc. (NYSE: LYV) and the Hertz Corporation (NYSE: HTZ) today announced an extension of their strategic alliance through 2016. The alliance, which began in 2011, will bring exclusive Hertz car rental offers to Live Nation fans, and drive business to Hertz's leading North American equipment rental business, Hertz Equipment Rental Services.
"Hertz has enjoyed a mutually beneficial relationship with Live Nation and we're excited to extend our sponsorship for another three years," commented Hertz Chairman and CEO, Mark P. Frissora. "This collaboration enables Hertz to tap into and reward loyal music fans, offering special discounts and unique promotions while fulfilling car and equipment rental needs across the country of Live Nation's production teams."
Hertz and Live Nation are kicking off the upcoming summer travel and concert season with an exciting gift with rental promotion where consumers can receive $50 Ticketmaster Ticket Cash™ and 10% off their Hertz rental with qualified weekly rentals. The promotion is running through June 22. Visit www.hertz.com/ticketmaster for further details.
"Hertz continues to see the value of the Live Nation digital and venue platforms to reach millennials and drive revenue for their business," said Russell Wallach, president, Live Nation Media and Sponsorship. "Hertz will also be running a number of promotions throughout the year to give our fans great deals and discounts on car rentals."
As the official car and equipment rental partner of Live Nation in the United States, Hertz has been fully integrated into all consumer touch points across Livenation.com and Ticketmaster.com to provide special car rental offers for fans traveling to their live events. In addition, Hertz and Hertz Equipment Rental Services will play an important role in supporting the production and operational needs of Live Nation venues and festivals across the country.
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in approximately 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Our Dollar and Thrifty brands have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige, Green Traveler, and Dream Car Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7TM hourly car rental business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the Company can be found at www.abouthertz.com.
SOURCE Live Nation Entertainment, Inc.