Red Lion Hotels to Deploy New Central Reservation System Powered by WindsurferCRS

Advanced Technology to Provide Unprecedented Hotel Reservation Services

SPOKANE, WASH. - May 5, 2014 // GLOBE NEWSWIRE // - Red Lion Hotels Corporation (NYSE:RLH) has entered into an agreement with Sceptre Hospitality Resources (SRH) to configure WindsurferCRS as the premise of its reservation platform and provide unprecedented access to reservation, distribution and reporting information.

"For hotel companies, the central reservation system is the hub of all transactions, managing inventory and channels with dynamic rates, and directing outreach to customers through eCommerce and digital marketing," said Bill Linehan, Executive Vice President and Chief Marketing Officer for Red Lion Hotels Corporation. "Windsurfer will provide us with better data and more integrated marketing opportunities, as well as more direct channels. This technology serves as a catalyst to interface with customer relationship management and revenue management systems in the future. It is a critical first step toward gaining access to reporting data and managing distribution channels."

WindsurferCRS provides real-time data enabling hoteliers to execute quickly and easily on hotel availability and revenue management strategies. The platform is designed to increase distribution, maximize booking conversions and optimize ROI. The platform is already beginning to be deployed.

"We have been impressed with Red Lion's deployment plan for WindsurferCRS and their tactics and processes to capture untapped distribution opportunities and enable more efficiency," said Rodrigo Jimenez, Chief Executive Officer of SHR. "That's what our system is designed to do."

About Red Lion Hotels Corporation

Red Lion Hotels Corporation (NYSE:RLH) is a hospitality company primarily engaged in the franchising, ownership and operation of hotels. As of May 5, 2014, the company has 54 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.

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About SHR

Sceptre Hospitality Resources is an innovative provider of reservations technology and services for the hospitality industry. The company serves nearly 3,000 properties on its reservation platform. SHR's suite of products includes its proprietary WindsurferCRS, a state of the art central reservations system, MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, Whiteboard Labs, a custom web design and development lab, and Revenue Management for Hire, a cost effective revenue management solution for properties of all sizes and brand affiliations. Additional information about SHR and hospitality industry trends and tools may be found at the company's website: www.sceptrehospitality.com.

SOURCE Red Lion Hotels Corporation

Contact:

Pam Scott
Red Lion Hotels Corporation
509-777-6393 (d)
509-570-4610 (c)
Pam.Scott@redlion.com
www.RedLion.com

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