May 23, 2014 // Franchising.com // TAMPA, FLA. – Belgium: the land of waffles, chocolate, and some of the best beer on the planet. Now, World of Beer (WOB), a rapidly-expanding network of beer-centric taverns known for over 500 craft brews from around the world, craft spirits and Tavern Fare, wants you to see it for yourself by giving customers the opportunity to win a Belgian Beer Getaway. World of Beer is partnering with Global Beer Network for a new program through which loyalty members at participating locations can broaden their craft beer knowledge at Belgian Beer School, try a variety of Belgian brews, and enter for the chance to win a trip to Belgium. The program will run May 19 – June 15, 2014, and can be tracked on the updated WOB app with the acquisition of badges. On June 24, 2014, one lucky winner and their guest will be awarded nine days and nights in Belgium; an unforgettable Belgian beer experience during which they will visit 14 breweries.
"We couldn't be more excited to be partnering with Global Beer Network and bringing a slice of Belgium to World of Beer," said WOB Director of Brewer & Distributor Relations Marc Sawyer. "Belgium is one of the most famous beer-brewing locations in the world and touring 14 different breweries there would be a once in a lifetime opportunity. We can't wait to reward one of our loyal customers with such an incredible experience."
This collaboration with Global Beer Network and participating WOB locations includes VIP trips to visit beer havens, exclusive parties, giveaways, one-of-a-kind tasting events with unique products and more. New and current Loyalty Club Members will have opportunities to acquire points and share in rare products through exclusive access to beer-centric events via the updated WOB app. To take part in this free contest, customers must first be a WOB Loyalty Club member. After signing up to receive a Global Beer Network passport, customers are invited to try eight different beers, each of which will earn them a stamp on their passport. After enjoying at least six of these eight beers, the customer can turn in their stamped passport to enter the drawing for a chance to win the all-inclusive Belgian Beer Getaway. All who turn in a stamped passport are invited to a Belgian Beer Celebration with exciting and rare Belgian Beer, as well as a 1.5L Magnum for one local winner at each location.
"We are proud to represent some of the best brewers in the world and are equally proud of the authenticity and heritage of Belgian beer," said Steve Villani, President of Global Beer Network. "We can think of no better way to promote our brands than to have our consumers and retailers experience the magic that is Belgium."
The Global Beer Network line-up of beers includes several draft and bottle options. On draft will be WOB's exclusively brewed Belgian beer C'est la Vie! and Kasteel Rouge. Available in bottle will be Gulden Draak, Piraat, Poperings Hommel, St. Louis Framboise, Troubadour Magma and Bavik. Special beer cases, a mixed case of Boelens Dubbel Klok & Tripel Klok, will only be available at the Belgian Beer Celebration, to which all participants are invited. Throughout the promotion with participating WOB locations, Belgian Beer Schools will be hosted, allowing all customers to enjoy Belgian Beers and increase their craft beer knowledge.
For more information, please visit www.worldofbeer.com or contact your nearest World of Beer location. World of Beer was founded in 2007 in Tampa, FL. Seven years later they have 55 locations in 17 states, and have sold a couple hundred more. WOB has rapidly expanded their presence to states including Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, South Carolina, Texas, Virginia, Washington and Wisconsin. The most recent announcement was the debut of a full Tavern Fare menu, craft spirits and WOB's signature handcrafted cocktails. The Tavern Fare complements the quality of the Craft Beer and Spirits. The menu starts with classic comfort foods, combining them with traditional bar offerings and a contemporary spin.
World of Beer has taken a unique and original concept, and combined it with a smart and progressive business strategy in order to bring the business to where it is today. The love for craft beer and passion for creating a friendly, welcoming atmosphere remain the founding philosophy, with constant innovations to widen appeal.
World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increasing their craft beer knowledge in a comfortable and upbeat setting. Visit www.worldofbeer.com for more information.
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SOURCE World of Beer