May 27, 2014 // Franchising.com // Fair Lawn, NJ – CUPS Frozen Yogurt – That's Hot™, the beach-themed self-serve fro-yo concept, will celebrate the grand opening of the Fair Lawn location by offering free frozen yogurt from 1-4 pm on Saturday, May 31. CUPS is located at the Fair Lawn Promenade, 16 Route 208 in Fair Lawn, New Jersey.
During the grand opening week, each Fair Lawn customer will be given a "scratch off" card, which contains prizes such as iPhone covers, blankets, pens, glow-in-the-dark wristbands and CUPS coupons. One lucky winner will receive free fro-yo for a year.
BLV, LLC is the franchisee for CUPS Fair Lawn.
Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the frozen yogurt industry by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
The Exchange, a popular Yahoo Finance blog, named CUPS as one of "The Most Popular Fast-Food Outlets You Haven't Heard Of (Yet)."
With 22 locations in New Jersey, New York, California, Florida and Virginia, CUPS is one of the fastest growing frozen yogurt concepts in the U.S. Over the past nine months, CUPS has signed 10 area development agreements representing 45 franchise units.
According to CUPS co-founder Rick Barbrick, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.
"It's more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It's the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience," said Barbrick.
CUPS is located at the Fair Lawn Promenade, 16 Route 208 in Fair Lawn. CUPS will be open from 11:00 am to 10:00 pm Sunday through Thursday and from 11:00 am to 11:00 pm on Friday and Saturday.
For more information, call 201-546-5805 or visit www.cupsfrozenyogurt.com.