Blo Dries Ink on A-List Celebrity Partnership

Gwyneth Paltrow and Star Hairstylist David Babaii Join Blo Blow Dry Bar

May 28, 2014 // Franchising.com // New York, NY - Academy Award winning actress Gwyneth Paltrow and hairstylist to the stars David Babaii have joined forces with Blo Blow Dry Bar.

Blo is thrilled to align with Gwyneth Paltrow, one of the world's most recognized actresses. Gwyneth's keen business instinct for the latest and hottest trends and her emphasis on high quality customer experience makes this an ideal collaboration.

David Babaii, nicknamed 'The King Of Curls' by Vogue Magazine, has a roster of A-list celebrity clients around the globe. Known for creating some of the best red carpet styles and beautiful magazine covers, David's vast experience and unique techniques will be incorporated across the Blo system.

"I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company," said Ari Yakobson, Blo Blow Dry Bar's CEO. "This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration."

With Gwyneth and David's input in Blo's creative direction, growth plan and brand strategy, Blo looks forward to spreading red carpet glamour to women around the world with quick, convenient and affordable blo outs.

Blo reinvented hair care as the first to market the no cuts, no color concept and has grown to be the largest Blow Dry Bar chain in the world with locations in United States, Canada, Asia and Europe with many more bars opening soon.

Franchise opportunities available worldwide, email growblo@blomedry.com

The blo Concept

You're not cheating on your hairdresser. Blo is North America's Original Blow Dry Bar. Scissors are verboten. Dye, ditto. No cuts, no color: Just WASH BLOW GO. Choose from 7 styles featured in the Blo Hair Menu, from the sexy razor-straight "Executive Sweet" to the runway-inspired "Pillow Talk". Go to blomedry.com for the skinny.

SOURCE Blo Blow Dry Bar.

For interview requests, VIP appointments or if you just want to talk about your bangs:

Hilary Chan-Kent
hilary@blomedry.com
604.618.1659

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Bacon Bros. Public House
Bacon Bros. Public House prides itself on quality, locally sourced ingredients in addition to our award winning entrees, in-house smoked meats and...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)