Blo Dries Ink on A-List Celebrity Partnership
Gwyneth Paltrow and Star Hairstylist David Babaii Join Blo Blow Dry Bar
May 28, 2014 // Franchising.com // New York, NY - Academy Award winning actress Gwyneth Paltrow and hairstylist to the stars David Babaii have joined forces with Blo Blow Dry Bar.
Blo is thrilled to align with Gwyneth Paltrow, one of the world's most recognized actresses. Gwyneth's keen business instinct for the latest and hottest trends and her emphasis on high quality customer experience makes this an ideal collaboration.
David Babaii, nicknamed 'The King Of Curls' by Vogue Magazine, has a roster of A-list celebrity clients around the globe. Known for creating some of the best red carpet styles and beautiful magazine covers, David's vast experience and unique techniques will be incorporated across the Blo system.
"I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company," said Ari Yakobson, Blo Blow Dry Bar's CEO. "This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration."
With Gwyneth and David's input in Blo's creative direction, growth plan and brand strategy, Blo looks forward to spreading red carpet glamour to women around the world with quick, convenient and affordable blo outs.
Blo reinvented hair care as the first to market the no cuts, no color concept and has grown to be the largest Blow Dry Bar chain in the world with locations in United States, Canada, Asia and Europe with many more bars opening soon.
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The blo Concept
You're not cheating on your hairdresser. Blo is North America's Original Blow Dry Bar. Scissors are verboten. Dye, ditto. No cuts, no color: Just WASH BLOW GO. Choose from 7 styles featured in the Blo Hair Menu, from the sexy razor-straight "Executive Sweet" to the runway-inspired "Pillow Talk". Go to blomedry.com for the skinny.
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