May 30, 2014 // Franchising.com // DUBLIN, Ohio – Bites. Camera. Action! The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, starring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel.
Wendy's new Tuscan Chicken on Ciabatta gets "two thumbs up" for its premium ingredients and Italian-inspired flavors, including a fresh-tasting garlic and roasted tomato aioli sauce with chunks of real chopped tomatoes and natural Asiago cheese. A warm, lightly breaded chicken breast is topped with fresh spring mix and hand-sliced tomatoes, all on a toasted ciabatta bun.
To celebrate the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s – action packed with a mysterious vixen, a villainous jewel collector and daring detective – starring the Tuscan Chicken on Ciabatta. Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.
"This short film put the creative writing in the consumers' hands to invite them to be part of the story, and they delivered!" said Liz Geraghty, Wendy's Vice President, Brand Marketing. "We sorted through 34,000 submissions to create a hilarious three-part short film that pays tribute to the Italian-inspired ingredients of our new Tuscan Chicken on Ciabatta sandwich."
To view the three parts of the film, visit the following links:
For more information about Wendy's Tuscan Chicken on Ciabatta sandwich and short film, visit www.wendys.com.
Tuscan Chicken on Ciabatta available at participating Wendy's for a limited time.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
SOURCE The Wendy's Company