Yogurt Mountain Serves Up Tropical-Themed Desserts in Summer "Swirl Away" Promotion

BIRMINGHAM, Ala. - May 30, 2014 - (BUSINESS WIRE) - Yogurt Mountain, LLC, today announced that Yogurt Mountain®, the Ultimate Dessert Destination, is kicking off its summer "Swirl Away" promotion, which features tropical-themed frozen desserts and complementary toppings.

The Yogurt Mountain "Swirl Away" promotion is available in stores now through July. It features reduced fat ice creams, custard and Tropical Ice flavors in addition to traditional frozen yogurts. Customers are invited to "Wili Lua" (means "Twist Two" in Hawaiian) flavors in the same machine like Vanilla Custard and Tiger's Blood Tropical Ice to create a new flavor. Other featured flavors include Lava Flow and Coconut Key Lime yogurts, Mango and Tropical sorbets, and Pineapple tropical ice. Coordinated toppings include: Gummy Sharks, Graham Cracker Sand, Rainbow Sour Belts, Coconut Flakes, Pink Lemonade Straws and an assortment of fresh fruits.

"Our 'Swirl Away' promotion boasts a refreshing array of island-themed frozen desserts and toppings just in time for summer," said Julie Wade, Vice President of Product and Marketing of Yogurt Mountain. "We look forward to offering our customers an escape to the islands and remain committed to providing the ultimate varieties to satisfy any dessert craving."

Follow Yogurt Mountain's social media campaign using #swirlaway and like/share/pin your YOMO experiences. We invite fans and customers to join in on social media for Trivia Tuesday, Weekly Challenges, a YouTube video contest and the ability to win Yogurt Mountain beach towels, Swirl Away T-shirts, Yogurt Mountain gift cards and other fun prizes all summer long. Visit the Yogurt Mountain Facebook page for all contest details.

About Yogurt Mountain®

Yogurt Mountain is a self-serve frozen dessert concept with 43 current stores in 14 states based in Birmingham, AL. Known for its proprietary yogurt recipes (S'mores, Blue Cotton Candy, Blueberry Cheesecake, Strawberry Lemonade Sorbet, Grape Soda Sorbet and Key Lime Pie, among others), the YOMOBILE customer-loyalty program, innovative products like the YoQuake blended dessert and unique toppings from around the world, Yogurt Mountain has set the standard for the frozen dessert industry. Frequent patrons can receive Yogurt Mountain® special info and YOMO PROMOS, via YOMOBILE text, sent directly to their cell phone by entering their cell numbers at the register or text "YOMO" to "81018" to opt-in using their mobile device.

Yogurt Mountain® stores' hours vary by location, so check your local store to verify. For more details and information on franchising with Yogurt Mountain visit yogurtmountain.com. Follow Yogurt Mountain® on Twitter at http://twitter.com/yogurtmountain and like us on Facebook at http://facebook.com/yogurtmountain.


Julie Wade
Yogurt Mountain, LLC
Vice President of Product and Marketing



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