New Menchie's Store in Shelby Square Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

June 03, 2014 // Franchising.com // SHELBY TOWNSHIP, MI – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Shelby Square at 15075 Hall Road Shelby Township, MI 48315. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Shelby Township favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, June 7 to Friday June 13, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt. In addition, Menchie's Shelby Square will partner with two nearby schools during the grand opening to raise funds for a local Michigan cancer foundation, Angels of Hope.

"When my family and I first visited the Menchie's location in Michigan, we experienced such excellent customer service from the happy faces, to the quality of product, to the environment; we knew it was a perfect match for us. In the beginning, we did not have any intentions of starting a new business, but once we realized we had the opportunity to be a part of something great, we decided to join in and help put smiles on the faces of millions of people," said franchisee Marvin Kassab. "Menchie's is more than a frozen yogurt shop, it is a place where people come together and have an unforgettable experience."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Shelby Square is located at 15075 Hall Road Shelby Township, MI 48315 and is open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com or call (586) 566-4002. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, June 7
Time: 11 a.m. to Close
Details: Enter to win free frozen yogurt for a year, FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One 5oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, June 8
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, June 9
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, June 10
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, June 11
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, June 12
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, June 13
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Alyssa Bermudes
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 408.781.6126
E: abermudes@konnect-pr.com

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