June 04, 2014 // Franchising.com // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced the launch of a content marketing relationship with Bloomberg, a global business and financial information and news leader, designed to showcase the Sotheby's International Realty® network's listings to Bloomberg.com readers.
As part of the relationship, in 2014 the Sotheby's International Realty brand's content units will appear in exclusive positions throughout Bloomberg.com's property section on its Luxury Property channel. Bloomberg created the program exclusively for the Sotheby's International Realty brand, which will showcase its network's inventory of properties through a location comparison, new to market spotlight, search widget and lifestyle feature.
"The Sotheby's International Realty brand's target consumer is a direct fit with Bloomberg's core audience, which is made up of today's affluent leaders," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "Bloomberg's global readership is made up of those consumers searching for a second or third home that will meet their lifestyle needs, and who recognize the unique value real estate plays in building wealth."
"Bloomberg is excited to have the Sotheby's International Realty brand as a content marketing partner," said Hugh Wiley, head of strategic account partnerships for Bloomberg Media. "The Sotheby's International Realty brand content aligns perfectly with the Luxury Property section of Bloomberg.com's Luxury Channel. Providing luxury property offerings around the world will appeal to Bloomberg.com's audience, which is both affluent and global. This exclusive partnership further extends both the Bloomberg and Sotheby's International Realty brands into the world of luxury lifestyle."
The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Senior Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940