Tide Dry Cleaners Opens Second Location in Chicago Area

Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good

GLEN ELLYN, Ill. - June 04, 2014 - (BUSINESS WIRE) - Vequity, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble (P&G), announce the opening of the newest Tide Dry Cleaners store in Glen Ellyn, IL. The Glen Ellyn location is the second in Illinois, and the 25th Tide Dry Cleaners store nationwide, applying Tide's 65 years of fabric care experience, GreenEarth® cleaning technology and concierge services to meet customers' needs.

"We are excited to join the franchise system and bring the amazing Tide Dry Cleaners experience to the residents of Glen Ellyn. Once customers try us, we believe they will love the many differences offered compared to other dry cleaners"

"We are excited to join the franchise system and bring the amazing Tide Dry Cleaners experience to the residents of Glen Ellyn. Once customers try us, we believe they will love the many differences offered compared to other dry cleaners," said Raj Patel, Owner of Tide Dry Cleaners Glen Ellyn.

The new Glen Ellyn store will host a public grand opening event on Saturday, June 7th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners AnytimeSM kiosk and drop-box. Through its partnership with GreenEarth® and utilization of Tide fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.

"We've listened to consumers who share their frustrations with dry cleaning and we're excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide and GreenEarth® Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience," said Erica Jones, Tide Dry Cleaners Marketing Manager.

"We are thrilled to see the Tide Dry Cleaners network continue to expand in the Chicago area and are very happy to once again partner with Vequity, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Glen Ellyn," said Jeff Wampler, Chief Executive Officer, CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.

About Tide Dry Cleaners

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit www.TideDryCleaners.com.

About Agile Pursuits Franchising, Inc.

Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly-owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners with locations across the United States. To locate a store near you, visit www.TideDryCleaners.com.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.GreenEarthCleaning.com.

Contact:

Jennifer Viscomi
Tide Dry Cleaners
913-562-3421
externalrelations@tidedrycleaners.com

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