DQ®: Can't Get That Song Out of Your Head?

The new DQ® S'mores song takes center stage in the launch of smoresong.com to celebrate the return of the S'mores Blizzard® Treat

MINNEAPOLIS – May 28, 2014 - The blockbuster S'mores Blizzard® Treat is back in town and to celebrate the Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), launched smoresong.com, an interactive website of all things S'mores.

"Everyone has a vivid story of campfires, friends and gooey treats, especially in the summer. We inspire those memories with our S'mores Blizzard Treat that our fans fell in love with last year, so we are bringing it back in an epic way," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "They can come to our restaurants in June and July and enjoy a memory-filled campfire S'mores flavor in a cup, and get in the spirit of s'mores and summer on smoresong.com."

Fans visiting smoresong.com will be treated to a variety of activities on the site where they'll have the opportunity to:

  • Enter the S'mores Song Music Video Contest with a grand prize of $10,000 – From now through June 30, fans can submit a 45-60 second video of the next verse for the S'mores song featured in the new DQ® commercial. Three finalists will be posted on the contest's website beginning July 7, and fans will have the opportunity to vote for their favorite through July 18. Second prize is a $1,000 Dairy Queen gift card and third is one Blizzard Treat per month for one year.
  • Download the unique S'mores Song Ringtone
  • Download S'mores Song sheet music
  • Enter daily to win weekly prizes
  • Remix the S'mores Song
  • Access the S'mores survival guide

"We are encouraging fans to gather around our virtual campfire and sing along to the same new S'mores song you'll hear thousands of times in our commercials during June," said Westrum. "We're hoping you won't be able to get our S'mores song out of your head and you'll sing it all the way to our restaurants."

The inspiration for smoresong.com is the S'mores Blizzard Treat, delicious rich, gooey marshmallow inside chunks of chocolate, crunchy Honey Maid® graham crackers and hand-blended with signature DQ soft serve, available in DQ and DQ Grill & Chill® locations nationwide in June.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.5 million friends and become a friend at facebook.com/dairyqueen.

Smoresong.com Music Video Contest

No Purchase Necessary To Enter Or Win.  A purchase will not increase your chances of winning. Open legal residents of the 50 United States (including D.C.) and Canada (excluding Quebec) who are at least the age of majority in their state or province. Void where prohibited. The nine weekly promotion entry periods begin each Thursday at 12:00 a.m. ET starting on May 22, 2014 and end on the following Wednesday at 11:59 p.m. ET, the final entry period ending at 11:59 p.m. ET on June 30, 2014. Total prizes for each weekly promotion are ten $25 gift cards with a total ARV for each weekly promotion period is $250. Sponsor: American Dairy Queen Corporation, 7505 Metro Boulevard, Edina, MN 55439. Click here for Official Rules.

Smoresong.com Daily Entry Sweepstakes

No Purchase Necessary To Enter Or Win.  A purchase will not increase your chances of winning. Open legal residents of the 50 United States (including D.C.) and Canada (excluding Quebec) who are at least the age of majority in their state or province. Void where prohibited. The nine weekly promotion entry periods begin each Thursday at 12:00 a.m. ET starting on May 22, 2014 and end on the following Wednesday at 11:59 p.m. ET, the final entry period ending at 11:59 p.m. ET on June 30, 2014. Total prizes for each weekly promotion are ten $25 gift cards with a total ARV for each weekly promotion period is $250. Sponsor: American Dairy Queen Corporation, 7505 Metro Boulevard, Edina, MN 55439. Click here for Official Rules.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation

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