The Dairy Queen® System’s First-Ever Manhattan Location Opens
Restaurant Opens with Launch of New Big Apple Blizzard® Treat only Available in Manhattan
MINNEAPOLIS – May 29, 2014 - Manhattan residents and visitors will now have America's most iconic treats right around the corner.
The Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), is launching the opening of the first-ever DQ Grill & Chill® restaurant in Manhattan with a Big Apple Blizzard® Treat, that's only available there.
"This opening is certainly a long time in coming, but is well worth the wait," said John Gainor, president and CEO for International Dairy Queen, Inc. (IDQ). "Our fans have been requesting that we open in Manhattan so we are thrilled to finally be here. We're celebrating with a special Big Apple Blizzard Treat that is unique to Manhattan, but we also have a full food menu and, of course, all of our signature treats ready for our fans to enjoy."
Located at 54 West 14th St. between 5th and 6th Avenues, the Manhattan DQ Grill & Chill restaurant offers a range of food options and indulgent Dairy Queen soft-serve treats that everybody knows and loves including the featured Big Apple Blizzard Treat, a blend of real, diced Granny Smith apples in pie filling with cinnamon pie pieces blended with creamy DQ® vanilla soft serve and topped with whipped topping and cinnamon. In addition to iconic Blizzard Treats, DQ Cakes, cones, sundaes and award-winning shakes, the restaurant offers a full line of Orange Julius® fruit-blended beverages. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada.
Everything is bigger in New York and the DQ Grill & Chill restaurant is no exception. The Manhattan location is the only two-story DQ Grill & Chill restaurant in the country. The 2,500 square-foot location, which seats more than 100, will contribute to the state's restaurant sales which are projected to increase by 3.6 percent this year, according to the National Restaurant Association.
LSQ Foods operates the Manhattan location, and the company plans to expand in Manhattan with the DQ brand. In 2013, the Dairy Queen system also opened a DQ Grill & Chill restaurant in Massapequa and the Staten Island Ferry Terminal.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.4 million friends, and become a friend at facebook.com/dairyqueen.
Manhattan DQ Grill & Chill restaurant at a glance:
Address: 54 West 14th Street between 5th and 6th Avenues
Employees: More than 50
Square Footage: 2,500 square feet
Number of Seats: 60 downstairs, 50 upstairs
Hours of Operation: The new restaurant serves lunch and dinner from 10 a.m. to 11 p.m. daily
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation