50 Years of Sun, Surfing and Slurpee® Drinks

New Smyrna 7-Eleven® Store Celebrates Half-Century in Business

June 2, 2014 – When the first 7-Eleven® store in New Smyrna Beach (NSB) opened June 1, 1964, bananas were 9 cents a pound, ice cream was 69 cents a half-gallon, and the grand-opening specials included a six-pack of bottled beer for 89 cents.

Franchisee Michelle Simpson invites NSB residents and tourists to party like its 1964 from 10 a.m. to 2 p.m. on Saturday, June 7, as the store marks its 50th year in business on North Atlantic Avenue near Flagler Avenue. Coincidentally, 7-Eleven, Inc. is observing its 50th year of franchising in the US.

During the four-hour party, two quarters (50 cents) will buy any of the following: coffee, Slurpee® or Big Gulp® drinks, Big Bite® hot dogs or chicken wings. A 7-foot, 11-inch sandwich will be served to guests during the event. Colorful balloons and temporary tattoos also will be given away to youngsters attending. Local dignitaries have been invited to attend.

Simpson, who has worked in retail more than 30 years, was a 7-Eleven store manager and trained other store managers for seven years before acquiring the Atlantic Avenue location in 2012. She said she loves operating a business so close to the beach.

"Depending on the time of year, my customers might be residents shopping for groceries or a hot pizza for dinner, tourists stocking up their condo or time-share, or barefoot surfers in bathing suits needing Slurpees and sunscreen," she said. "My husband even remembers coming to this store when he was in high school."

Husband Jim Simpson works as a field consultant for 7-Eleven. An alumni of New Smyrna Beach High School, he has lived in the area his entire life.

"The only time I didn’t live here was when I was in the Navy, but we moved back as soon as I got out," he said. "I attended the old high school, which wasn’t far at all from the store, and there were lots of trips to 7-Eleven after school and on the way to the beach. Now, new generations of students and surfers are here to grab what they need, whether it’s an after-school treat or beach towels and beverages."

For more information about the 50th birthday bash for the NSB 7-Eleven at 100 N. Atlantic Ave., call the store at 387-427-0286.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 53,100 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the "World's Top 10 Most Innovative Companies in Retail" and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.



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