Beef Jerky Outlet in Dundee, Michigan Gets in Gear for the NASCAR Sprint Cup Series Quicken Loans 400
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Beef Jerky Outlet in Dundee, Michigan Gets in Gear for the NASCAR Sprint Cup Series Quicken Loans 400

Seymour, Tennessee (PRWEB) June 09, 2014 - Beef Jerky Outlet in Dundee, Michigan is getting the store in gear for the NASCAR Sprint Cup Series Quicken Loans 400 at the Michigan International Speedway (MIS), June 13-15, 2014. The Dundee store is located at 109 Cabela Blvd. East, right across from the 230,000 sq. ft. Cabela’s outdoor superstore.

This location is at the intersection of US-23 and M-50 on the main route to the MIS. Every race weekend, hordes of NASCAR fans and crew members descend on the Dundee jerky store and Cabela’s. Beef Jerky Outletis a national retail franchise specializing in beef, turkey, wild game jerky and premium snack foods.

Steve Lyons, store manager of the Dundee Beef Jerky Outlet, says, "We are revving up and getting ready this year for a huge surge in traffic from NASCAR fans and crew. We are really expecting a lot of activity during the races." Mo Kassem, the store co-manager, says that racing fans flock to the store looking for snacks to take with them to the track. "Beef jerky is their favorite, but they also love wild game, jerky sausages and other snacks to go. The drivers and pit crew really stock up," said Kassem.

"This is the first year that we have our ecommerce website at up and running. We expect to pull in a significant amount of year-round business from our NASCAR fan base," added Lyons.

Race fans have come to expect an exciting Sprint Cup Series at the Michigan International Speedway, NASCAR’s fastest racetrack. The races this Father’s Day weekend feature defending race winner Greg Biffle, Dale Earnhardt Jr., Tony Stewart, Jimmie Johnson, Jeff Gordon and the rest of the NASCAR lineup. Forty-three drivers will battle it out over 200 laps for a trip to victory lane.

Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Walking into a Beef Jerky Outlet store, customers will be surprised by the wide selection of flavors. Shoppers are welcome to try samples in order to ensure satisfaction prior to purchasing.

The bulk jerky is set out in authentic covered barrels for sale by the pound or in convenient packages.

The authentic atmosphere of the stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.

Scott Parker, Beef Jerky Outlet President, puts it best. "When folks see the store, their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items like sausages, flavored popcorn and peanut butter. But there is no doubt that beef jerky is the main item on the menu," said Parker.

About Beef Jerky Outlet Franchise 

Beef Jerky Outlet Franchise now has 22 active stores across the country, with several more set to open. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with better than average margin returns on moderate start-up costs. For complete information, contact a member of our Franchise Team by visiting us at


Beef Jerky Outlet Franchise, Inc.
P.O. BOX 575, Seymour, TN 37865
O: (586) 246-5405
F: (866) 876-3626

Ben Sanders
The Beef Jerky Outlet Franchise, Inc.
+1 (248) 577-1474



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