Introducing A New Reading Experience: Small Business Edge Magazine
June 06, 2014 // Franchising.com // LAS VEGAS, NV. – The premiere issue of a groundbreaking digital business magazine hits the market today, as part of a collaborative venture between ActionCOACH and Eleven Media.
Small Business Edge is a new monthly publication that provides specific, actionable advice for entrepreneurs and business builders of all types, through strikingly artful design and compelling editorial that's delivered by a revolutionary technology platform.
The magazine is published using state-of-the-art digital technology that allows content distribution for free via every digital device in existence.
The editorial of Small Business Edge magazine leveragesActionCOACH's access to world leading business experts and moving forward will be vital to furthering their mission of fostering greater worldwide abundance through business education.
The cover story of the magazine's first issue examines the lessons that small business owners can learn from Dr. David Vik. Known as the "Culture King."Dr. Vik served as the "Coach" at Zappos.com, where he helped forge a positive culture that benefited employees as well as customers. It was Dr. Vik who drew the graphic that became Zappos' iconic shoe-as-exclamation-mark logo.
Other articles include "Your Wake Up Call for Greater Sales," by the magazine's publisher and renowned entrepreneur, Brad Sugars.
"We've pinpointed several commonalities among business owners in our more than 20 years of coaching businesses," says Brad Sugars, who also is ActionCOACH's founder and chairman. "By conveying engaging and entertaining content, this magazine will both inspire and educate readers. We're having a ball bringing in well-known authors such as Jeffrey Gitomer, Keith Cunningham, Spike Humer, and others who share business strategies and philosophies."
The features in each monthly issue of Small Business Edge will speak to the needs of the entire gamut of small business decision makers, on topics such as marketing, leadership, sales, finance, technology, and more.
"We're excited to bring a fresh monthly voice that is designed to appeal exclusively to small business owners and executives who are looking to take their businesses to the next level," says Diesha Condon, ActionCOACH's marketing director. "The aim is to engage the entrepreneurial thought leaders of today with innovative and out-of-the-box topics that truly inspire them to dream big."
Small Business Edge magazine is built on MagTitan, a mobile-friendly HTML 5 platform that works on laptops, desktops, tablets and smartphones and re-creates the intimate reading experience of a newsmagazine, while leveraging the full capabilities of mobile devices. It creates an app like experience, but is viewed exclusively within a web browser, eliminating the need for storage or downloads. The MagTitan platform includes features never before available in digital magazines, such as: Live broadcasting, interactivity, animation, pay-per-view advertising and in-issue product purchases.
"We got tired of digital magazines being bland, two-dimensional, replicas of printed publications and wanted to create a beautiful, interactive reading experience using all the capabilities digital devices now offer," says Larry Genkin, Of Eleven Media's founder and CEO. "We're truly excited about the future of our MagTitan software which amazes me at the level of interactivity we can have with our readers. For example, they can read about a product, book, or person and get additional information inside the magazine by clicking a link, without being forced to leave and visit some other website. It makes for a much more convenient experience for the busy business owner."
For more information about or a free information toSmall Business Edgemagazine, visit smallbusinessedgemag.com.
Of Eleven Media
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