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New Menchie’s Store in Highbury Centre Celebrates Grand Opening with Week of Fun Festivities

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Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

June 09, 2014 // Franchising.com // WEST VALLEY CITY, UTAH – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Highbury Centre at 2682 South High Commons Way Suite 200 West Valley City, UT 84120. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a West Valley City favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, June 14 to Friday June 20, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"When I first saw the mascot, Menchie, standing on the curb welcoming guests into a recently opened store, I knew instantly I wanted to one day open my own Menchie's with Menchie ushering in guests and making them smile," said franchisee Angie Ward. "Menchie's electrifying atmosphere, welcoming culture and delicious frozen yogurt, is sure to bring smiles to the West Valley City community."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Highbury Centre is located at 2682 South High Commons Way Suite 200 West Valley City, UT 84120 and is open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com or call (801) 297-1707. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, June 14
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, June 15
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, June 16
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, June 17
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, June 18
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, June 19
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, June 20
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Alyssa Bermudes 
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 408.781.6126
E: abermudes@konnect-pr.com

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