SHENYANG, China - June 9, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced an agreement with Shenyang Huaqiang Jinlang City Square Properties Co., Ltd. to debut the W Hotels brand in Shenyang, a Northeast China province. Scheduled to open in 2019, W Shenyang will be located along Qingnian Avenue, known as the city’s Golden Corridor, which comprises the central business district, central administration district and central cultural district.
"We are delighted to partner with Huaqiang Group to launch the W brand in Shenyang," said Qian Jin, President, Greater China, Starwood Hotels & Resorts Worldwide, Inc. "Since W Hotels made its debut in mainland China last year, the brand continues to redefine China’s luxury hotel experience. W Shenyang will offer cutting-edge design, Whatever/Whenever service, bustling bar and restaurant, and insider access to what’s new and next for both guests and locals alike."
W Hotels is slated to open 12 new properties in the Asia Pacific region by 2019 with more than half those hotels planned for China, including new flagships in Beijing and Shanghai as well as Suzhou, Changsha and Chengdu.
"Shenyang is the economic, cultural, communication, trade and commercial hub of the North-eastern region of China," said Lian Bin, Chairman of Board, Shenyang Huaqiang Jinlang City Square Properties Co., Ltd. "Our vision is to create a hotel which will set a new lifestyle standard. We have no doubt W Shenyang will be the best choice for both domestic and international visitors to Shenyang."
Shenyang served as the national capital city of China for more than two decades in the 17th century before the Manchu reign moved west to Beijing in 1644. Leaving behind the palaces and tombs of early rulers, these relics have since become popular tourist attractions, such as Shenyang Botanical Gardens and Mukden Palace, amongst others. Shenyang has historically been a titan of heavy industries, and in recent years, the city has seen greater contributions from tertiary industries and boasts the most robust consumption of luxury goods in Northeast China. The fast economic growth of the city as well as the irreplaceable city center location is ideal for the debut of W.
"Shenyang provides an ideal foothold for Starwood’s expanding pipeline with its growing economy and position as a trade hub for Northeast China," said Franck Huang, Vice President, Acquisition & Development, Greater China, Starwood Hotels & Resorts Worldwide, Inc. "This opening will strengthen Starwood’s presence in the city and provide an exciting option for affluent travelers who are looking for the epitome of contemporary luxury."
W Shenyang will offer an integrated contemporary lifestyle experience, offering 280 stylish guestrooms, including 30 suites and an Extreme Wow Suite (the W brand’s reinterpretation of the traditional Presidential Suite). It will also feature more than 26,000 square feet of ultra-modern meeting and event space as well as 24-hour, WIRED® business center, spa, FIT® state-of-the-art workout facility, WET® indoor heated swimming pool, and W Hotels The Store. In addition, the hotel will offer four unique restaurants and bars, including an all-day dining restaurant, innovative Chinese restaurant, specialty restaurant, and the striking Living Room Bar. Guests can also expect the W brand’s iconic Whatever/Whenever® service philosophy, providing them with whatever they want, whenever they want it.
For more information, please visit www.whotels.com or www.facebook.com/whotels, or follow @WHotels on Twitter and Instagram.
Huaqiang Group is one of the leading real estate developer in South China with dozens of mixed-use and residential developments completed, construction or in plan across China. First established as an electronics manufacturer, the group has now developed into a large corporation with a wide span of industries including financial services, entertainment and logistics.
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 45 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With 15 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Beijing, Bogota, Changsha, Shanghai, Amsterdam, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Chengdu, Suzhou, New Delhi, and Kuala Lumpur, while upcoming W Retreats include Goa, India. For more information, visit www.whotels.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.