IHG® Signs the First Internationally Branded Hotel in Borjomi, Georgia
June 11, 2014 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s largest hotel companies, has announced the signing of the first internationally branded hotel in Borjomi, Georgia: Crowne Plaza® Borjomi. The hotel will operate under a franchise agreement with Park Hotel LLC and will be managed by T&T Consulting.
Set to open in 2015, the property will be converted from an existing building into an 84-room hotel featuring 16 club rooms, a spa and fitness studio, six meeting rooms, an all-day dining restaurant, a fine dining restaurant and a cocktail lounge.
The Crowne Plaza® Resort will be situated in the heart of Borjomi, a picturesque Georgian spa and resort town well known for its artesian natural springs. Located on Baratshvili Street nearby Borjomi Parki Railway Station, the hotel is well placed to welcome both leisure and corporate travellers.
The hotel naturally features the Crowne Plaza Sleep Advantage® program, which encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services such as signature bedding, designated quiet zones and aromatherapy.
Aron Libinson, Associate Vice President of Development, Russia, CIS & Georgia commented: "We’re delighted and very proud to be the first international hotel company to develop a hotel in Borjomi. Georgia is a priority market for us and we will soon be opening our second hotel here and have another two in the pipeline. We look forward to working with Park Hotel LLC and continuing to grow our brands here."
Oliver Thiele, Owner of T&T Consulting commented: "We’re thrilled to be opening the first internationally branded hotel here. The hotel’s world class spa and conference facilities are set to become a destination in their own right. Borjomi is a fantastic meeting and resort destination that perfectly balances business with pleasure and we’re very much looking forward to welcoming a great mix of guests when we open our doors next year."
With over 600 IHG branded hotels in Europe including the InterContinental Hotels & Resorts®, Holiday Inn® and Holiday Inn Express® brands, IHG’s broad family of brands meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience.
The Crowne Plaza brand is part of IHG and participates in IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with nearly 79 million members. It is free to join at www.ihgrewardsclub.com
There are currently 83 Crowne Plaza Properties in Europe with a further 11 in the development pipeline *.
* Figures as at 31st March 2014
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with nearly 79 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 688,000 guest rooms in nearly 100 countries and territories, with more than 1,100 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg,www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)