SAN MARCOS, Calif. - June 12, 2014 - (BUSINESS WIRE) - FIT4MOM, the nation's largest fitness program for moms, has teamed up with BOB by Britax Child Safety, Inc., the experts on high-quality jogging strollers for active families, to provide mothers everywhere with informative health and wellness tips through a new online fitness center. BOB announced today that FIT4MOM founder, Lisa Druxman, has been selected as the "Mommy Fitness Expert" for the BOB Fitness Center where she will provide moms with exercise videos, podcasts and online articles exclusively designed for pre- and postnatal wellness.
"As leaders in fitness for moms at all stages of motherhood, our long-standing relationship with BOB is a natural fit," said Druxman. "Mom is the role model for the entire family, and at FIT4MOM we believe a healthy, happy mom leads to a healthy, happy family and home, which is why this new venture is so important to us. Through the new BOB Fitness Center, I'll be providing tips, anecdotes, research and more to help moms everywhere find strength for motherhood."
Earlier this year, BOBGear.com launched the BOB Fitness Center, an online resource featuring articles and tips from health and fitness experts and professional athletes on topics such as active parenting, fitness training, family nutrition and more. Through this online platform, Druxman will share insights on topics ranging from stroller workouts and nutrition tips, to family wellness and work-life balance.
"Lisa's knowledge and experience with pre- and postnatal wellness make her a true fitness expert for mothers and a valued addition to the BOB Fitness Center," said Claire Parrish, BOB product manager. "We're thrilled to work with Lisa and FIT4MOM to offer fresh ways to stay healthy and active as a family."
Many of Druxman's workout videos will feature the BOB Stroller Strides Fitness Stroller, created exclusively for FIT4MOM's Stroller Strides workout program. The BOB Stroller Strides Fitness Stroller features a Fitness Kit including a BOB Handlebar Console, exercise manual, fitness bands and a FREE week of Stroller Strides classes. FIT4MOM classes are offered nationwide to moms at any stage of motherhood and include Stroller Strides®, Stroller Barre®, Fit4Baby® and Body Back® classes. For more information on local FIT4MOM classes or to become an instructor or franchise owner, please visit FIT4MOM.com or the FIT4MOM Facebook page. To learn more about BOB Gear strollers and accessories or the BOB Fitness Center, visit www.BOBGear.com.
Launched in 2001, FIT4MOM is the nation's largest fitness program for moms, with more than 50,000 registered participants. The FIT4MOM program portfolio includes four group fitness classes: Stroller Strides®, Stroller Barre®, Fit4Baby® and Body Back®. On a mission to provide "Strength for Motherhood," FIT4MOM programs are designed to help mothers make strides in fitness, motherhood and life by empowering women, nurturing a network of support and motivating transformation. In addition to fitness classes, FIT4MOM offers family activities throughout the week, including playgroups and service events. Visit www.FIT4MOM.com for more information or follow on Facebook, Twitter, Pinterest and Instagram.
BOB Gear is a leading manufacturer of high-quality strollers and stroller accessories that help facilitate active family endeavors. Designed for new families, BOB stroller models combine elite performance, durability and versatile "grow-with-the-family" features to offer parents a product that can successfully support a variety of activities through multiple years and children. In 2011, Britax USA acquired BOB. For more information, visit www.BOBGear.com.
Rachel Kay Public Relations