June 16, 2014 // Franchising.com // MADISON, N.J. - Century 21 Real Estate LLC, the franchisor of the world's largest real estate franchise sales organization, announced it has renewed its sponsorship as the official real estate company of U.S. Soccer. The company signed a multiyear renewal of its sponsorship of the U.S. Men's, Women's and Youth National Teams through February, 2016. The partnership allows the CENTURY 21® System, which has 7,000 independently owned and operated offices in 77 countries and territories and more than 102,000 affiliated agents, to place its brand in front of hundreds of millions of fútbol fans around the globe.
"Our renewal builds on the movement to connect the iconic brands of U.S. Soccer and CENTURY 21 in a way that makes the global real estate consumer feel a sense of community and pride in the sport they love and the home they watch it in," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "Soccer fans, like our Smarter.Bolder.Faster.®. affiliated agents around the world, are multicultural and possess a robust passion for the teams they support."
"CENTURY 21 has been a great partner during the past two years," said U.S. Soccer CEO/Secretary General Dan Flynn. "We are looking forward to continuing that relationship as we enter an especially exciting time for our Men's and Women's National Teams."
The partnership announcement comes on the heels of the U.S. Men's National Team prepares to play its first games in Brazil. The Team is in Group G and will take on Ghana today, followed by Portugal on June 22 and Germany, June 26. CENTURY 21 System commercials will air in-game on the ABC Network and ESPN and on ESPN2 studio programming and commentary before, during and after the matches.
"While real estate is hyper-local, we realize that technology has forever evolved home buying and selling into a global endeavor," added Thorne. "That's a primary reason we introduced to market century21global.com last year. We now have over 300,000 property listings in 36 currencies and 16 languages to allow for a smoother, more efficient continent-to-continent property search process."
The Women's National Team is working towards qualification for the 2015 FIFA Women's World Cup in Canada. "When the Women won the 1996 Olympic gold medal, the World Cup in 1999 and the three Olympic Gold medals since then, in 2004, 2008 and 2012, American eyes opened up with increasing frequency to this beautiful sport and millions more are now soccer fans," added Thorne. "We are proud to be at the forefront of U.S. Soccer's growing fan base here in the United States."
As part of the sponsorship, the CENTURY 21 System will begin airing commercials on U.S. Soccer broadcast partners and networks. The "Based on a True Feeling" series of CENTURY 21 commercials depicts how it feels to work with a CENTURY 21 agent. In the spots, clients liken the experience of working with CENTURY 21 agents to feeling like a rock star – with a cameo from 80's hair band, L.A. Guns, being surrounded by puppies and relaxing in a Zen garden.
The "Based on a True Feeling" spots first aired during the Winter Olympics, with Century 21 Real Estate LLC being the official real estate company of the USA Bobsled and Skeleton Federation (USBSF).
Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit ussoccer.com.
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate franchise sales organization, comprised of approximately 7,000 independently owned and operated franchised broker offices in 77 countries and territories worldwide with more than 102,000 independent sales professionals. The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
The CENTURY 21® Brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2013 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
C21® System members are active members of the communities in which they live and work, having raised over $108 million in total contributions to Easter Seals since 1979.
To find answers to your real estate questions, please visit the Web site that best meets your needs: CENTURY21.com, Century21Global.com, commercial.century21.com, century21.com/finehomes, and Century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
SOURCE Century 21 Real Estate LLC.
Senior Account Executive