Cellairis Appoints Franchise Executive and Management Team
Leading Wireless Accessory Company Hires VP of Franchise and Regional Franchise Business Directors to Support Franchise Growth and Operations
June 17, 2014 // Franchising.com // ALPHARETTA, Ga. – Cellairis, an industry leader in providing cutting-edge tech accessories, today announced three new hires for their expanded franchise executive and management team. James Thornton joins Cellairis as the vice president of franchise and a member of the executive team, along with Frank Quinn, eastern franchise business director and Sid Fender, western franchise business director. As seasoned retail experts, Thornton and his team aim to stabilize, systematize, and grow the domestic franchise business, support new franchise concept development, enhance communication between the franchisees, insure compliance to the brand, and improve unit economics and Cellairis profitability.
Thornton is a creative senior executive with over 35 years of experience in retail operations with companies such as 7-Eleven, Blockbuster, and Papa John's. He holds 15 years of profit and loss leadership experience in international franchise development and business to consumer environments with global leaders. With previous positions as the regional vice president of Papa John's International and senior vice president of the western region of Blockbuster Inc., Thornton will oversee the strategic direction, expansion, and operation of the franchise department.
Supporting Thornton are Sid Fender, western franchise business director, and Frank Quinn, eastern franchise business director. Fender holds 30 years of operational retail management experience as regional vice president of operations and regional director of operations in both retail auto parts and home movie entertainment, while Quinn has spent the past 30 years in the retail industry, holding senior level operations and marketing positions for well-known companies such as 7-Eleven, Sunoco, and Family Dollar stores. Both men have previously worked with Thornton and are optimistic and eager about this new opportunity to collaborate. Fender and Quinn are tasked with developing relationships with franchises, driving revenue, and ensuring compliance for their respective region.
"For Cellairis to maintain a position as an industry leader, it is imperative that we continue to grow and expand not only geographically, but on a corporate level to support our growth system wide," said Taki Skouras, CEO of Cellairis. "After hiring James and mapping out what his role would entail, we knew that in order for James to be successful, he would need to build the right team. Given his extensive background in franchising, we called on him to bring in the right players for the job. I am confident that the three new additions to our franchising department will improve the strength of our franchise system and help grow our organization."
Cellairis eagerly unveils two key initiatives, spearheaded by Thornton and his franchise department, which aim to improve customer experience, increase revenue, and refresh the Cellairis brand image:
- The Shout! custom case builder, previously only available online or through the mobile app, will now be introduced in-store at a majority of Cellairis' corporate owned stores as well as some franchise locations. The Shout! in-store experience allows consumers to create customized cell phone cases – the same easy concept as online – with the added convenience of a hands-on experience and immediate product turnaround. Shout! in-store offers consumers infinite design possibilities to create a case as unique as the individual. Shout! cases retail between $39.99-$59.99 and are currently available for the iPhone 5S/5/5C, 4/4s, iPod Touch 5, iPad 2/3, iPad Mini, Samsung Galaxy S3/S4/S5, and Samsung Galaxy Note 3.
- Cellairis seeks to improve consumers' in-store experience and increase revenue with added features and new branding materials that include revamped lifestyle images, new messaging, more visible prices, and clearer category visuals and identifiers. Cellairis plans to incorporate these new components in future franchise locations and projects to have virtually the entire system involved by year's end. The initiative, developed in large part to meet consumer demand, will be guided by Thornton and team.
Cellairis, committed as ever to providing customers with a personable and unique shopping experience, consistently strives to introduce innovative ways to grow the brand. Cellairis' unique franchise model is an integral component in continuing to develop cutting-edge products and expanding the premier retail experience.
For more information on Cellairis and Cellairis products, visit cellairis.com or booth #100 at the 2014 International Franchise Expo at the The Javits Center in New York City from June 19-21, 2014.
An industry leader in providing cutting-edge tech accessories, Cellairis, based in Alpharetta, Ga., is committed to offering a wide range of modern and sophisticated products for every personality. Cellairis recognizes that consumers want their technology to match their lifestyle, and the company is dedicated to creating quality wireless accessories that are fun, fearless and fashionable.
Premier brand collaborations - such as Cellairis by Elle & Blair, Cellairis by Cody Simpson and the luxury LK (Lily Kwong) collection - provide customers with on-trend and unique accessories.
Customers across the world have access to Cellairis' vast array of wireless merchandise, as well as specialty services like customization and phone repair offered through mall-based kiosks, and inline stores. Operating a unique franchise model, Cellairis delivers exceptional service online and at each location globally.
Get in touch with us at www.cellairis.com.
MML PR for Cellairis
310-664-0600 ext. 4
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