Chipotle Celebrates MLS Partnership with Contest Offering VIP Getaway to 2014 AT&T MLS All-Star Week

Text-to-Win Contest Will Provide All-Expense Paid Trip to the 2014 Chipotle MLS Homegrown and 2014 AT&T MLS All-Star Games in Portland

DENVER - (BUSINESS WIRE) - Jun. 18, 2014 - Chipotle Mexican Grill (NYSE: CMG) is expanding its official partnership with Major League Soccer (MLS) through a new nationwide contest, offering a trip for four to Portland, Ore. for AT&T MLS All-Star Week. The VIP trip will include all airfare, hotel and meal expenses, as well as special invitations and passes to 2014 AT&T MLS All-Star Week events - including the 2014 Chipotle MLS Homegrown Game and 2014 AT&T MLS All-Star Game.

The contest supports Chipotle's recently established partnership as the official fast-casual Mexican restaurant of MLS, as well as the creation and sponsorship of the first-ever Chipotle MLS Homegrown Game, which will recognize and feature Major League Soccer's top Homegrown players. The larger partnership also includes sponsorship of 12 MLS teams, as well as a series of soccer clinics and online skills videos featuring MLS players.

Starting today, customers can enter by texting the word "Homegrown" to 888222 for a chance to win. The contest will run through July 13, 2014, and the winner will be selected on July 14, 2014. Full details of the contest will be posted in Chipotle restaurants across the U.S. starting today and continuing for the duration of the contest, and can also be found by visiting: http://www.chipotlehomegrown.com/#win.

The full prize package will include:

  • First-class round trip airfare for four (4) and four-night hotel stay in Portland, Ore. (August 3-7) with all meals, invitations and passes to the 2014 AT&T MLS All-Star Week events included
  • Premium tickets to the 2014 Chipotle MLS Homegrown Game (Monday 8/4), premium tickets and pre-game field passes to the 2014 AT&T MLS All-Star Game (Wednesday 8/6), assorted All-Star Game and Chipotle merchandise and a coupon for a burrito party for 20 people

Ticket information for the first-ever Chipotle MLS Homegrown Game will be announced in the coming weeks. For details about Chipotle's partnership with MLS and for ticket information, visit http://www.chipotlehomegrown.com/.

About Chipotle

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that--where possible--are sustainably grown and Responsibly RaisedTM with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,650 restaurants including six ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates one Pizzeria Locale. For more information, visit Chipotle.com.

About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer's 19th season began March 8. The League's 19 clubs for 2014 include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; Montreal Impact; New York Red Bulls; New England Revolution; Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; 2013 MLS Cup Champion Sporting Kansas City; Toronto FC and Vancouver Whitecaps FC. Expansion teams New York City FC and Orlando City Soccer Club will begin play in 2015. An expansion team in Atlanta will begin play in 2017. For more information about MLS, log on to www.MLSsoccer.com.

SOURCE Chipotle Mexican Grill

Contact:

Chris Arnold
Chipotle Mexican Grill
303.222.5912
carnold@chipotle.com

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