Sotheby's International Realty Brand Launches Global Referral Management System
June 18, 2014 // Franchising.com // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced the launch of the Sotheby's International Realty® Global Referral system, which is designed to streamline the transfer of referrals electronically within the Sotheby's International Realty worldwide network.
The Global Referral system, which the brand developed with Immobel, allows Sotheby's International Realty network members to assign referrals, manage them through closing and run detailed reports. The system also features language translation and currency conversion.
"The Sotheby's International Realty Global Referral system offers our network members increased flexibility in handling referrals, especially on a global basis," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "They now have the ability to view current and projected revenue for those referral transactions that are active and pending, and gain insight into business generating from other markets. As our brand has grown to 700 offices in 54 countries and territories, we saw a need for an integrated, global referral management tool that would serve to unite our network members and help them better capitalize on referral business."
Sotheby's International Realty network members already have found the new system to be valuable in streamlining their referral processes. "The system is very helpful in keeping track of the many referrals we receive," said Laura Benaglia, marketing and communications manager, Milan Sotheby's International Realty in Italy. "I no longer need to file anything in paper. Now I can manage our referrals electronically anywhere using various types of mobile devices, even if I'm not physically at the office."
The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Senior Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940