Salsarita's and PuckerButt Pepper Company Celebrate Summer with the BurHEATo, The World's Hottest Burrito

Hot New Menu Item Powered by Smokin' Ed's Carolina Reaper® Now Available At 59 Locations Nationwide

CHARLOTTE, N.C. - June 20, 2014 // PRNewswire // - Salsarita's Fresh Cantina and PuckerButt Pepper Company have teamed up to create the BurHEATo™, the world's hottest burrito made with Smokin' Ed's Carolina Reaper®, the Guinness World Record® Holder for Hottest Chile Pepper. This hot new limited time menu item is available beginning tomorrow, the official first day of summer, at all 59 restaurant locations nationwide through September 22, the official last day of summer.

Developed by Salsarita's Menu Development Manager, Chef Tom LaFauci, and tested in focus groups made up of chile pepper fanatics and Smokin' Ed himself, the BurHEATo™ contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and just one teaspoon of Smokin' Ed's Carolina Reaper® pepper mash.

"When we heard the world's hottest chile pepper was grown right here in the Carolinas by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item," said Yanira Castro, Director of Marketing for Salsarita's Fresh Cantina, headquartered in Charlotte, NC. "We expect the BurHEATo™ will be an instant favorite for those who can handle the heat."

The BurHEATo™, priced at $9.99, is made a special way that locks in the full flavors of Salsarita's bold ingredients as well as the heat and flavor of Smokin' Ed's Carolina Reaper®---which is 300 times hotter than the average jalapeno pepper.

"Summer heat doesn't compare to the Smokin' Ed's Carolina Reaper," said PuckerButt Pepper Company Founder, Smokin' Ed Currie, who holds the Guinness World Record® for the world's hottest pepper. "After testing the world's hottest burrito at Salsarita's Charlotte-area locations and receiving rave reviews, we're ready to take the BurHEATo nationwide."

For those who need a little less heat, during this summer heat promotion PuckerButt Pepper Company's milder hot sauce, Shoot That's Hot™, will replace Cholula® Hot Sauce and be featured at all Salsarita's condiment tables to complement guests' burritos and tacos.

Guests can also bring home the heat by purchasing Smokin' Ed's Carolina Reaper® hot sauce for just $25 at all Salsarita's locations. Guests that purchase the BurHEATo® and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita's.

About Salsarita's

Salsarita's Fresh Cantina offers Mexican favorites such as five flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings. Founded in 2000, Salsarita's was acquired by franchise industry veteran Phil Friedman in 2011. Operating more than 80 locations, including seven that are company-owned, Salsarita's expects to have about 300 locations nationwide within five to six years. For more information, visit For more information visit:, like us on Facebook at and follow us on Twitter and Instagram @salsaritas.

About PuckerButt Pepper Company

Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. Home of Smokin' Ed's Carolina Reaper® -- Guinness Book of World Records® Hottest Pepper, the company sells all-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. Learn more or purchase products online at Follow on Twitter @PuckerButt.

SOURCE Salsarita's


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Put down the burger, the pizza or the nachos. Those categories are saturated and it is next to impossible to find real estate.
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)