Salsarita's and PuckerButt Pepper Company Celebrate Summer with the BurHEATo, The World's Hottest Burrito
Hot New Menu Item Powered by Smokin' Ed's Carolina Reaper® Now Available At 59 Locations Nationwide
CHARLOTTE, N.C. - June 20, 2014 // PRNewswire // - Salsarita's Fresh Cantina and PuckerButt Pepper Company have teamed up to create the BurHEATo™, the world's hottest burrito made with Smokin' Ed's Carolina Reaper®, the Guinness World Record® Holder for Hottest Chile Pepper. This hot new limited time menu item is available beginning tomorrow, the official first day of summer, at all 59 restaurant locations nationwide through September 22, the official last day of summer.
Developed by Salsarita's Menu Development Manager, Chef Tom LaFauci, and tested in focus groups made up of chile pepper fanatics and Smokin' Ed himself, the BurHEATo™ contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and just one teaspoon of Smokin' Ed's Carolina Reaper® pepper mash.
"When we heard the world's hottest chile pepper was grown right here in the Carolinas by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item," said Yanira Castro, Director of Marketing for Salsarita's Fresh Cantina, headquartered in Charlotte, NC. "We expect the BurHEATo™ will be an instant favorite for those who can handle the heat."
The BurHEATo™, priced at $9.99, is made a special way that locks in the full flavors of Salsarita's bold ingredients as well as the heat and flavor of Smokin' Ed's Carolina Reaper®---which is 300 times hotter than the average jalapeno pepper.
"Summer heat doesn't compare to the Smokin' Ed's Carolina Reaper," said PuckerButt Pepper Company Founder, Smokin' Ed Currie, who holds the Guinness World Record® for the world's hottest pepper. "After testing the world's hottest burrito at Salsarita's Charlotte-area locations and receiving rave reviews, we're ready to take the BurHEATo nationwide."
For those who need a little less heat, during this summer heat promotion PuckerButt Pepper Company's milder hot sauce, Shoot That's Hot™, will replace Cholula® Hot Sauce and be featured at all Salsarita's condiment tables to complement guests' burritos and tacos.
Guests can also bring home the heat by purchasing Smokin' Ed's Carolina Reaper® hot sauce for just $25 at all Salsarita's locations. Guests that purchase the BurHEATo® and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita's.
Salsarita's Fresh Cantina offers Mexican favorites such as five flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings. Founded in 2000, Salsarita's was acquired by franchise industry veteran Phil Friedman in 2011. Operating more than 80 locations, including seven that are company-owned, Salsarita's expects to have about 300 locations nationwide within five to six years. For more information, visit www.salsaritas.com. For more information visit: www.salsaritas.com, like us on Facebook at http://www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.
About PuckerButt Pepper Company
Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. Home of Smokin' Ed's Carolina Reaper® -- Guinness Book of World Records® Hottest Pepper, the company sells all-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. Learn more or purchase products online at PuckerButtpeppercompany.com. Follow on Twitter @PuckerButt.