SUGAR LAND, Texas - June 21, 2014 // PRNewswire // - Snowfall sighted in the Houston area! On the first day of summer (June 21), Marble Slab Creamery® in Sugar Land, Texas, "Mixed Up" the seasons and created one foot of snow in the parking lot to help families cool down and have fun. Customers who wore winter clothes and gear (hats, gloves, sweaters, puffy jackets, ski goggles, etc.) received a buy-one-get-one ice cream offer to enjoy in a winter wonderland setting. Customers who wore winter clothing to any Marble Slab Creamery or MaggieMoo's Ice Cream & Treatery® location across the country also received the ice cream offer.
This winter-inspired promotion was part of "The Marble Slab Mix-Up," intended to promote Marble Slab and MaggieMoo's "Unlimited Mix-Ins" pricing, which allows customers to select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. With this offer, families have the opportunity to properly budget for their cold treats and take a break from the summer heat.
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celebutant, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.
SOURCE Marble Slab Creamery