Starwood Hotels & Resorts Debuts Sheraton Reserva do Paiva Hotel and Convention Center near Recife, Brazil
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Starwood Hotels & Resorts Debuts Sheraton Reserva do Paiva Hotel and Convention Center near Recife, Brazil

Starwood Continues its Expansion in Brazil with the Opening of its Eighth Property in the Country's Northeast Region

STAMFORD, Conn. - June 23, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide Inc. (NYSE:HOT) announced today the opening of Sheraton Reserva do Paiva Hotel and Convention Center, near Brazil's northeast region of Recife. Sheraton Reserva do Paiva was developed by the Portuguese group Promovalor and Brazilian group Odebrecht Realizações Imobiliárias under a long-term management contract with Sheraton Hotels & Resorts. It is the first international upper-upscale hotel in Reserva do Paiva, which is located approximately 30 minutes from Recife.

Sheraton Reserva do Paiva Hotel is one block away from one of the most beautiful stretches of beaches in Northeastern Brazil. Featuring 298 rooms, including 18 Club Suites and one of the largest Presidential Suites in the region with 1,300 square feet, all rooms boast the brand's signature Sheraton Sweet Sleeper® Bed. The hotel features a 6,500 square-foot Sheraton Shine Spa, the brand's signature Sheraton Fitness gym with more than 1,300 square feet of work-out space, an exclusive Sheraton Club Lounge on the top floor with beautiful ocean views and two restaurants. The heart of the hotel's lobby features a bar and the brand's Link@Sheraton® experienced with Microsoft® – where lively interactions are a constant, whether face-to-face or virtually through our up-to-the-moment technology.

Sheraton Reserva do Paiva will also feature a Beach Club designed for guests who wish to spend the day at the hotel. The Beach Club will include a spacious lounge area, with cabanas where visitors can relax and soak in the sun, a large swimming pool with stunning views, and beach access. Guests visiting the Beach Club can also enjoy its restaurants and pool-side food and service.

"Sheraton continues to grow at a phenomenal pace across the globe and strengthen its position in Latin America where the brand has a legacy spanning almost five decades," said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. "Sheraton Reserva do Paiva is the first international upper-upscale hotel in the region, marking yet another first-mover milestone for the Sheraton brand."

Sheraton continues to be one of the most appealing brands for developers and investors in Latin America. Currently, Starwood operates 33 Sheraton hotels in 12 Latin American countries with nearly 80 hotels across its nine brands in the region and a pipeline of an additional 20 properties under development.

The opening of the Sheraton Reserva do Paiva is part of the Sheraton brand's ongoing commitment to enhancing its global portfolio and Starwood´s commitment to expand its footprint in Brazil through its distinctive world-class brands. Starwood now has eight properties in the country including the Sheraton Rio Hotel & Resort, which recently completed US$50 million renovation, Sheraton Vitoria Hotel, Four Points by Sheraton Macaé, Sheraton São Paulo WTC Hotel, Sheraton da Bahia, Four Points by Sheraton Curitiba, Sheraton Porto Alegre Hotel, and the newly opened Sheraton Reserva do Paiva Hotel and Convention Center.

"We are thrilled to open the doors of this spectacular hotel in Brazil during one of the most extraordinary moments for the country," said Osvaldo Librizzi, Co-President, Starwood Hotels & Resorts, Americas. "This new property is especially important as it consolidates our position as the leading international brand in the upper-upscale segment in the country, where we intend to continue growing with the Sheraton brand."

"With its strategic location, surrounded by unique natural resources, such as the ocean, beach, mangrove and forest and a cultural scene that enriches the landscape by highlighting the local art of the Pernambuco state, this hotel is ideal for leisure, business and corporate events," said Almerindo Duarte, CEO, Promovalor Investimentos. "We believe Sheraton Reserva do Paiva Hotel & Convention Center will become an icon in the hotel and tourism industry of Recife."

The project has been developed according to specifications set by the US Green Building Council, a world leader in promoting sustainable construction. Attributes include sustainable land development, modern and efficient lighting and water control, recycling, thermal and acoustic insulation, innovation and regionalism. The hotel is working toward a Leadership in Energy and Environmental Design (LEED) certification.

Sheraton Reserva do Paiva Hotel and Convention Center features a modern events and convention center with more than 16,000 square feet that can accommodate up to 2,100 people. The space is made up of two ballrooms and three function rooms, all featuring high ceilings measuring over 16 feet, that are individually air-conditioned, have a sound-proof structure and top-of-the line technology in audio visuals and direct access to exterior terraces. The Convention Center also boasts an additional 13,000 square feet of flexible meeting and exhibition area on the foyer area. The hotel offers 120 covered parking spaces and is energy efficient, reducing its environmental impact. Located just nine miles from the International Airport of Guararapes and the Suape Industrial Harbour Complex, this is one of the largest and most well-equipped convention centers in Northeast Brazil.

The hotel blends in with the architectural concept of Reserva do Paiva, which includes low buildings, extensive green areas and environmentally-friendly construction. The hotel is an eight story building with a total area of 95,144 square feet of constructed area. Part of the third phase of Reserva do Paiva, the project has been developed by a team of 20 international companies from Brazil, Argentina, Chile and Portugal, all highly experienced professionals in the luxury hotel industry.

For more information and reservations, please visit: [].

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world. The brand recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

SOURCE Starwood Hotels & Resorts Worldwide Inc.


Gina Carriazo Hickey
Starwood Hotels & Resorts Worldwide, Inc.
Director of Public Relations and Communications, Latin America



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