Moe's Southwest Grill Serves Up Proprietary Coca-Cola Freestyle® Beverage, Vanilla at Peachtree

Moe's Southwest Grill Serves Up Proprietary Coca-Cola Freestyle® Beverage, Vanilla at Peachtree

ATLANTA - June 24, 2014 - (BUSINESS WIRE) - Moe's Southwest Grill®, the fun, engaging fast-casual restaurant best known for its fresh, made-to-order southwest fare, teamed up with Coca-Cola Freestyle® to create Vanilla at Peachtree, a custom, proprietary beverage only available at the more than 450 Moe's locations with Coca-Cola Freestyle machines. Vanilla at Peachtree is a Sprite-based beverage with vanilla and peach flavors that is appropriately named after both the most famous street in Atlanta and the location of the very first Moe's on Earth - Peachtree Street. The soft drink is available in both a regular and a zero-calorie option – Vanilla at Peachtree Zero.

"Partnering with Coca-Cola to create a flavor just for Moe's gave us the opportunity to highlight our unique personality in the form of a customized Moe's beverage," said CMO, Paul Macaluso. "The Coca-Cola Freestyle PUREPOUR Technology allows us to easily and quickly serve customers a specialized drink that complements the flavor of their southwestern, made-to-order meals."

The sleek, stylish fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet , low-calorie and caffeine-free beverages, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Customers thirsty to try Vanilla at Peachtree can go to to find a location with Freestyle near them, purchase a drink, use the button that looks like a peach on the Freestyle screen, pour and enjoy.

Connect with Moe's on Instagram, Twitter, Vine and Facebook and share your Vanilla at Peachtree experience using #drinkapeach and #welcometomoes.

About Moe's Southwest Grill®

Welcome to Moe's! Founded in 2000 in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at

About Coca-Cola Freestyle

In 2009, The Coca-Cola Company transformed how people enjoy fountain beverages with Coca-Cola Freestyle® – a game-changing innovation that now offers more than 100 drink choices and last year dispensed approximately 1.8 billion 8 fl.-oz servings. Coca-Cola Freestyle dispenses unique beverages by blending specific recipes of concentrated ingredients with water and sweetener at the point where the beverage is dispensed – delivering great quality and beverage variety through proprietary micro-dose mixing technology. Each unit can dispense more than 100 different combinations such as sparkling beverages, flavored waters, sports drinks, lemonades and teas – including 70+ diet and low-calorie and 90+ caffeine-free beverages. Since 2011, people have been using the Coca-Cola Freestyle mobile app to find their nearest dispenser, get special offers, save favorite drinks, create and share mixes, check in and earn badges, complete challenges and more.


Sara Faiwell
Fishman PR
(847) 945-1300


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