ATLANTA - June 24, 2014 - (BUSINESS WIRE) - Moe's Southwest Grill®, the fun, engaging fast-casual restaurant best known for its fresh, made-to-order southwest fare, teamed up with Coca-Cola Freestyle® to create Vanilla at Peachtree, a custom, proprietary beverage only available at the more than 450 Moe's locations with Coca-Cola Freestyle machines. Vanilla at Peachtree is a Sprite-based beverage with vanilla and peach flavors that is appropriately named after both the most famous street in Atlanta and the location of the very first Moe's on Earth - Peachtree Street. The soft drink is available in both a regular and a zero-calorie option – Vanilla at Peachtree Zero.
"Partnering with Coca-Cola to create a flavor just for Moe's gave us the opportunity to highlight our unique personality in the form of a customized Moe's beverage," said CMO, Paul Macaluso. "The Coca-Cola Freestyle PUREPOUR Technology allows us to easily and quickly serve customers a specialized drink that complements the flavor of their southwestern, made-to-order meals."
The sleek, stylish fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet , low-calorie and caffeine-free beverages, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.
Customers thirsty to try Vanilla at Peachtree can go to Moes.com to find a location with Freestyle near them, purchase a drink, use the button that looks like a peach on the Freestyle screen, pour and enjoy.
Connect with Moe's on Instagram, Twitter, Vine and Facebook and share your Vanilla at Peachtree experience using #drinkapeach and #welcometomoes.
Welcome to Moe's! Founded in 2000 in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.
In 2009, The Coca-Cola Company transformed how people enjoy fountain beverages with Coca-Cola Freestyle® – a game-changing innovation that now offers more than 100 drink choices and last year dispensed approximately 1.8 billion 8 fl.-oz servings. Coca-Cola Freestyle dispenses unique beverages by blending specific recipes of concentrated ingredients with water and sweetener at the point where the beverage is dispensed – delivering great quality and beverage variety through proprietary micro-dose mixing technology. Each unit can dispense more than 100 different combinations such as sparkling beverages, flavored waters, sports drinks, lemonades and teas – including 70+ diet and low-calorie and 90+ caffeine-free beverages. Since 2011, people have been using the Coca-Cola Freestyle mobile app to find their nearest dispenser, get special offers, save favorite drinks, create and share mixes, check in and earn badges, complete challenges and more.