Trevelino/Keller Selected to Lead Corner Bakery Cafe B2B Public Relations and Marketing Support
Neighborhood Cafe Concept Chooses Firm Based on Food and Beverage and Franchise Development Expertise
June 24, 2014 // Franchising.com // DALLAS - Corner Bakery Cafe, a fast-casual restaurant concept known for its ingredient-inspired menu and neighborhood cafe atmosphere, announces its partnership with Trevelino/Keller as its B2B public relations and marketing agency of choice. Trevelino/Keller joins Corner Bakery Cafe as it aims to more than double its U.S. footprint in the next three years. With a dedicated food and beverage practice and experience in supporting national and global franchise brands, Trevelino/Keller is well positioned to support Corner Bakery Cafe as it continues its fast-paced growth around the country.
Acquired by Roark Capital Group in 2011, Corner Bakery Cafe operates more than 165 company-owned and franchised locations in 17 states and Washington, D.C., and has more than 350 locations in development commitments. In working with Trevelino/Keller, Corner Bakery Cafe plans to enhance its franchise development strategies and strengthen its presence as one of the fastest-growing brands in the industry.
"Corner Bakery Cafe has seen rapid growth since the beginning of 2014, including agreements to increase our presence in Tennessee, Kentucky, Indiana, Florida, Washington, Nevada and California," explains Gregg Koffler, vice president of franchise sales for Corner Bakery Cafe. "As we continue to expand our footprint, including traditional and non-traditional venues, like airports, it is important for our team to be intentional in our development strategies. We chose Trevelino/Keller as our B2B public relations and marketing partner to enhance our reach and provide support as we seek best-in-class operators to open Corner Bakery Cafe restaurants in neighborhoods around the country."
Drawn to Trevelino/Keller’s dedicated food and beverage practice, Corner Bakery Cafe tapped the integrated public relations agency in part because of its legacy of expanding prevalent and emerging restaurant and franchise brands. Recognized as one of the fourth fastest growing firms in the United States, Trevelino/Keller is often sought out by companies in need of a strategic partner that cuts across public relations, marketing and creative services.
"As part of the fastest-growing segment in the restaurant industry, fast-casual, Corner Bakery Cafe offers us a marquee brand with deep internal expertise and noteworthy momentum from which to leverage," explains Dean Trevelino, principal, Trevelino/Keller. "We plan to work side-by-side with Corner Bakery Cafe’s development team to provide thoughtful and proactive strategy in supporting the brand across the U.S."
About Corner Bakery Cafe
Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch and dinner to guests in 17 states and Washington, D.C. Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp. with 165 company-owned and franchised locations around the country. Founded on a philosophy of creating a place for people to relax and gather with family and friends, Corner Bakery Cafe offers a casual atmosphere featuring innovative, seasonal menu options ranging from hot breakfasts and signature paninis to handcrafted salads, sandwiches and mouthwatering sweets. Offering dine-in, to-go and catering service for any occasion, Corner Bakery Cafe delivers a premier bakery cafe experience in the heart of neighborhoods everywhere. Corner Bakery Cafe was acquired in 2011 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. More information on Corner Bakery Cafe franchise opportunities is available at CornerBakeryCafe.com/Franchise-Information. Become a fan of Corner Bakery Cafe on Facebook and on Twitter.
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. For more info on Trevelino/Keller, visit www.trevelinokeller.com. For a direct link to its food and beverage consortium, visit www.consumebrands.com.
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