June 26, 2014 // Franchising.com // PADUCAH, Ky. - Dippin' Dots, LLC, the maker of the iconic flash frozen ice cream and frozen treats, today announced the expansion of its popular product line with Dot Monster Munch™ Ice Cream, an unconventional take on the traditional ice cream treat.
"We are excited about our new product offering, which updates the traditional ice cream concept with appealing characters and fun new flavors," said Mark Liebel, vice president of business development and new ventures. "For years, our customer base has wanted to be able to enjoy the Dippin' Dots experience at home. Now, with our new Dot Monster Munch™ Ice Cream, they can do just that."
Dot Monster Munch™ Ice Cream features smooth, creamy ice cream that can be stored in home freezers, a unique departure from the cryogenically frozen ice cream beads that made Dippin' Dots famous and that must be stored at ultra-low temperatures. The new line will be supported by a creative, boundary-busting approach to branding and marketing that pairs delicious new flavors with cute monster characters and gross, groan-inducing names.
The initial line of "Disgustingly Delicious" Dot Monster Munch™ Ice Cream flavors includes:
Dot Monster Munch™ Ice Cream will be available through an eye-popping new website, www.dotmonstermunch.com, which will not only serve as a portal for ordering the products, but as a fun consumer experience populated by a colorful cast of creatures like Furry Ferguson, Sour Susie and Smelly Nelly. Products will be available via the website individually and in a variety of party packs. In addition, Dot Monster Munch™ Ice Cream will be available from participating Dippin' Dots franchisees nationwide as well as in more than 100 Fred's stores. Dippin' Dots expects to announce more retail partnerships soon.
Dippin' Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company's production facility in Paducah, Ky., Dippin' Dots distributes its unique frozen products in all 50 states and 11 countries and employs 170 people.
Dippin' Dots, LLC
5101 Charter Oak Drive
Paducah, KY 42001
(270) 443-8997 fax
SOURCE Dippin' Dots
Gooden Group Public Relations