Ben & Jerry's Blasts into National Ice Cream Month
The Sweetest Way to Please your Palate this Summer
BURLINGTON, Vt. - June 30, 2014 - (BUSINESS WIRE) - Attention ice cream enthusiasts! The sweetest month of the year is approaching quickly. July has been deemed National Ice Cream Month, and what better way to celebrate than with Ben & Jerry's? Whether it's a pint of the beloved classics such as Chunky Monkey or Half Baked, or a few scoops of a more unique flavor like Cinnamon Buns, how can you go wrong?
If you're aiming a little lighter for your flavor fix, you're in luck. Fans aren't just limited to celebrating this sweet holiday with traditional ice cream thanks to Ben & Jerry's frozen yogurt, Greek frozen yogurt and sorbet products. Available in uniquely Ben & Jerry's flavors, the Frozen, Greek and Sorbet lines may meet your dietary needs without sacrificing the quality fans expect. So, go ahead and indulge. You're worth it.
Ben & Jerry's new Cores line, which includes Salted Caramel, Hazed & Confused™, That's My Jam™ and Peanut Butter Fudge, is another great way to celebrate. These new flavors include all the chunks and swirls Ben & Jerry's fans expect with an added bonus of a delicious core down the middle of every pint. These new products continue to make their way to the shelves of grocery stores country-wide this ice cream season, so keep your spoons close by.
Ben & Jerry's proudly stands for the consumers' right to know what goes in their food, so the company is proud as a peacock to support the recently passed GMO labeling initiative in its home state of Vermont. A full fair-trade and non-GMO sourced ingredient conversion is projected to finish by the end of the year.
About Ben & Jerry's®
As an aspiring social justice company, Ben & Jerry's believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.
Ben & Jerry's
Coordinator of PR Pandemonium