July 01, 2014 // Franchising.com // NEW YORK, NY – IM=X® Pilates, Inc., a New York-based fitness company has introduced an integrated pilates and fitness program that capitalizes on the demand for small group reformer workouts that are designed for the club member. The IM=X® (Integrated Movement eXercize) franchise package provides fitness clubs with a lucrative source of revenue – one that solves the club owner’s "pilates puzzle". The franchise offering includes superior equipment, unlimited staff certification, annual continuing education, marketing solutions and more.
The IM=X (pronounced IMX) workout system provides athletically oriented customers with a multitude of comprehensive routines that blend resistance training, plyometric jumps, pilates, stretching, cycling, etc. Innovative formats such as Cycle/Tower, Reformer/Barre, Interval Training keep fitness enthusiasts literally on their toes.
At the core of the IM=X system is the unique teacher certification courses and the patented Xercizer, an advancement on the pilates reformer. The Xercizer was developed by Elyse McNergney, founder and CEO of IM=X Pilates, Inc., to offer more versatility plus stability. Franchise owners receive this state-of-the-art equipment plus unlimited staff certification for employees. There are ten proprietary certification courses in total – all of which empower instructors and personal trainers with knowledge and a variety of routines.
The IM=X Pilates certifications (4 in total) are a dramatic improvement over traditional pilates in that the programming and curriculum is consistent with exercise science. Instead of calling an exercise "The Elephant"; IM=X curriculum grounds itself in language that can be understood by all fitness professionals - language that is easily communicated to physical therapists and others in the world of exercise science. All ten IM=X certifications are designed for personal trainers/instructors who already have some experience in the industry. The workouts the trainers learn were designed for the fitness club member as opposed to those that target dancers or rehabilitation.
"The Xercizer is a highly engineered Reformer that allows for higher resistance capability than its competing models. It can accommodate persons of all sizes and weights by having adjustments at the shoulder blocks as well as four positions for the footbar and a large plyometric board. The Xercizer equipment was designed to withstand heavy usage, which makes it especially effective for club settings," Ms. McNergney said.
Ms. McNergney, who founded IM=X Pilates, Inc. in 1996, is an exercise physiologist with a M.Ed. from Columbia University. She and the program have been featured in such publications as The New York Times, Physical Magazine, Club Industry, Shape, Fitness, Fit, and PilatesStyle Magazines – to name a few.
"There is significant demand for a comprehensive regimen that combines core-conditioning, muscle strengthening, flexibility and posture improvement – and produces faster results. IM=X meets this demand," Ms. McNergney said. "Not surprisingly, clients are willing to pay for these benefits – as club owners have discovered and thus the franchise support is important to the growth and maintenance of the service."
The IM=X turn-key franchise package for fitness clubs includes trainer certification, equipment, marketing support (website, ads, print, etc), business training/software and annual courses for staff. Most equipment needs are included in the franchise package thus providing valuable savings.
For information on IM=X® programs, equipment, certification, and club packages contact IM=X Pilates, Inc. at 800.IMX.1336, email firstname.lastname@example.org or visit www.imxpilatesstudio.com.
SOURCE M=X® Pilates & Fitness
Lauren Humm Fakete
M=X® Pilates & Fitness
Franchise and Media Relations
212.997.5550 | 800.469.1336