Krispy Kreme Marks 77th Birthday with 77 Cents Second Dozen Deal on July 11, 2014

Celebrating an Original! Happy 77th Birthday to the Original Glazed

WINSTON-SALEM, N.C.  - July 1, 2014 - (BUSINESS WIRE) - July 13, 2014 marks the 77th birthday of Krispy Kreme® and the iconic Original Glazed® doughnut. On Friday, July 11, in celebration of this sweet occasion, Krispy Kreme is giving its fans the gift of a Dozen Original Glazed doughnuts for 77 cents with the purchase of Any Dozen Doughnuts. Offer valid at participating Krispy Kreme US and Canada locations on July 11th only.

"When you hear people talk about having a ‘Krispy Kreme’, they are most often referring to our signature treat- the Original Glazed doughnut," said Dwayne Chambers, Chief Marketing Officer for Krispy Kreme. "Made from a recipe dating back to the 1930’s, our uniquely delicious Original Glazed doughnuts help set Krispy Kreme apart from any other sweet treat retailer. We're excited to celebrate 77 years of sharing delicious tastes and creating fond memories by giving our fans an opportunity to try and share the doughnut that has become famous worldwide."

Join Krispy Kreme in a celebration of all things original. Follow @Krispy Kreme on Twitter or Instagram and share a pic or a tweet about the #KKOriginalMoment when you first discovered the joy of Krispy Kreme for a chance at a sweet surprise. Follow the birthday fun as we collect worldwide wishes at KrispyKreme.com/OriginalBirthday.

Get connected to Krispy Kreme and stay up to date on the latest offerings and promotions at KrispyKreme.com, www.hotlightapp.com, Tumblr and Instagram.

About Krispy Kreme

Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 850 locations in more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140701005032/en/

SOURCE Krispy Kreme

Contact:

Lafeea Watson
Krispy Kreme
PR and Media Manager
336-726-8878
lwatson@krispykreme.com

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