The Dairy Queen® System Invites Fans to "Bring Home the Bacon"

Fans Have a Chance to Win $5,000 Fueling an Even Greater Craving for Bacon

July 03, 2014 // Franchising.com // MINNEAPOLIS – The Dairy Queen® system is giving new meaning to the phrase "Bring Home the Bacon."

To launch the new Bacon Cheeseburger $5 Buck Lunch in July, the DQ® system is announcing a "Bring Home the Bacon" sweepstakes that gives fans a chance to also take home $5,000.

From July 1 through July 31, fans can email a copy of receipts for the purchase of five Bacon Cheeseburger $5 Buck Lunches along with their name and contact information to baconcheeseburger@dq5bucklunch.com for a chance to win.

The promotion comes as bacon consumption is on the rise, according to a recent article in Burger Business which cites an NPD Group report that servings of bacon in America are up 6 percent in the 12 months ending April 2014. That translates, according to the report, into 1.1 billion servings of bacon over that time period.

"America loves bacon. That's why we've added the Bacon Cheeseburger to our $5 Buck Lunch menu offerings this month," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "Our $5 Buck Lunch value meal has been a tremendous success and offers an irresistible every day reward for our fans. Through this promotion, fans that literally bring home the bacon have a chance to also take home $5,000."

One grand-prize winner will be randomly selected and awarded $5,000. Second prize is a $5 Buck Lunch per week for a year (a $260 DQ gift card) and third prize is one $5 Buck Lunch per month for a year (a $60 DQ gift card). For complete rules, visit DQ.com/contest.

The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice for their $5 Buck Lunch of a Bacon Cheeseburger, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a soda and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat, such as Reese's® Peanut Butter Cup Pie, the featured Blizzard of the Month for July. This offer may vary in Texas.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.7 million friends and become a friend at facebook.com/dairyqueen.

No Purchase Necessary To Enter Or Win. A purchase will not increase your chances of winning. Open to legal residents of the 50 United States (including DC) who are at least the age of majority in their state as of July 1, 2014. Void where prohibited. The promotion begins at 12:00 a.m. ET on July 1, 2014 and ends at 11:59 p.m. ET on July 31, 2014. Grand prize is $5,000, second prize is a $260 DQ gift card, third prize is a $60 DQ gift card (total APR $5,320). Odds of winning depend on number of eligible entries received. Sponsor: American Dairy Queen Corporation, 7505 Metro Boulevard, Edina, MN 55439. Visit DQ.com/contest for Official Rules.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation 

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