Planet Beach Names David Mesa President
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Planet Beach Names David Mesa President

July 07, 2014 // // NEW ORLEANS – Planet Beach is pleased to announce the promotion of David Mesa to President of Franchise Operations. Planet Beach is committed to building and maintaining a strong and dynamic management team. Mesa will be responsible for overseeing and managing the company's various franchise operations, both domestic and international.

"David's experience in taking a strategic vision and executing on that vision will strengthen Planet Beach's position as the industry leader," said Stephen P. Smith, CEO of Planet Beach. "With a proven track record for successfully leading large scale initiatives and driving innovation, David's leadership skills are well suited to lead Planet Beach's development efforts as we continue in our mission to change the way the world rejuvenates."

Mesa previously served eight years in the Unites States Marine Corp as an Air Traffic Controller. Additionally, Mesa served as Director of Business Operations for Allegis Group, a personnel staffing company headquartered in Maryland, for eight years.

Hired by Planet Beach in 2003, Mesa has progressively held more responsible executive roles at the world headquarters. In March 2005, he received the designation of Certified Franchise Executive (CFE) by the International Franchising Association for his work and study in the franchise industry and has maintained that designation. Mesa is also a member of the International Institute for Franchise Education (IIFE) Mini MBA Club. Prior to his promotion, Mesa served as Sr. Vice President of International Franchise Recruitment and Products and Equipment Director.

"I love working with David. He is efficient, responsive and very detailed," said Mark Blaney, Master Franchise Developer and Franchisee in Canada. "I appreciate that he has experience in growing our brand internationally and knows what works and what doesn't."

Mesa is excited about his new role within the company. He will work directly with the Vice President of Spa Performance and Vice President of Location Development to continue the company's growth by working on improving same store sales and overall performance levels across the world. "It's really an exciting time at Planet Beach as our brand is evolving and expanding," said Mesa. "I look forward to contributing to the continued growth and success of Planet Beach in my new and expanded role."

About Planet Beach

Planet Beach, based in New Orleans, LA, is the leader in automated spa services and creator of the automated spa concept. The international franchise is dedicated to changing the way the world rejuvenates by providing affordable and high quality skincare and spa treatments. Founded in 1996, Planet Beach has grown to more than 220 locations worldwide. For more information, visit

SOURCE Planet Beach

Media Contacts:

Paige Davila
(504) 371-3690



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