United Country, PRDnationwide Formalize International Partnership
Market Leaders Combine Unique Expertise, Systems to Enhance Real Estate Services
July 09, 2014 // Franchising.com // KANSAS CITY, Mo. – United Country Real Estate, a division of United Real Estate Group – the rapidly expanding North American franchise network operating under the United Real Estate and United Country Real Estate brands, announced today that it finalized an affiliate partnership with Colliers International's Asia-Pacific residential subsidiary, PRDnationwide, that will see the two groups combine their significant global influence, expertise and resources.
PRDnationwide is predominately based throughout Australia with four additional offices located in Asia and the Middle East. The new affiliation gives both organizations a wider global reach, bringing together more than 5,000 real estate professionals and 600 franchise offices in 11 countries. More importantly the leading web marketing, SEO, SEM, emarketing, international buyer database, technology and research capabilities of the two companies will be combined to offer comprehensive leading-edge solutions for real estate professionals and their clients.
Operating jointly under the United PRD International brand, the newly formed alliance is expected to be highly active on the global residential and lifestyle property landscape, with the first order of business to be sharing of expertise, systems and an expansion of its coverage in the United Kingdom, Europe, Asia-Pacific and select international markets.
"One of the significant benefits of the alliance is the sharing of unique expertise and best practices between the groups. Both organizations have various strengths in technology, property research, marketing and training we intend to share with one another," said Mike Duffy, president of United Country Real Estate. "Additionally, the need to have international representation in the major markets of the world is of growing importance as technology, world economies and increased mobility has expanded the reach and demand of our clients."
Tony Brasier, chairman and managing director of PRDnationwide, shared the enthusiasm of his U.S. counterpart, determining that after three years of strengthening ties and designing an advantaged alliance between the companies, the two were perfectly positioned to pool their talent and resources.
"We decided the time was right to formalize our partnership and agree on a strategy that will grow our combined international component over the next few years," Brasier said. "Everything we do together will enhance the experience of our clients and provide them with a broader knowledge base, advantaged marketing and technology tools and access to many more markets."
Both groups have made a significant financial commitment and will share resources to enhance services to their current offices, grow the international business and attract additional suitable partners in key growth locations.
"These two companies are second-generation businesses with combined real estate experience of more than 115 years," Duffy said. "Building an extensive international network will add a new dimension to United Country Real Estate, PRDnationwide and the newly formed United PRD International offices. There are few prominent international residential groups, and we aim to be the dominant international conglomerate within five years."
United PRD International will also prove beneficial to the PRDnationwide commercial agency parent Colliers International.
"This alliance will provide Colliers International with unprecedented access to a residential and lifestyle property network in the Americas," Brasier said. "This firm affiliation bodes well for client services, growth and a steady flow of referral activity within the international network."
About United Country Real Estate
United Country Real Estate is a division of United Real Estate Group, the largest fully integrated network of conventional and auction real estate professionals globally. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 600 offices and 4,000 real estate professionals across four continents, with a unique, comprehensive marketing program that includes: one of the largest portfolios of property marketing websites (more than 3,500 separate sites and traffic of approximately 3 million visitors per month), the largest real estate marketing services company serving non-urban markets, an extensive buyer database of nearly 550,000 opt-in buyers and national advertising of local properties that reaches more than 90 million homes per week. For further information about United Country visit www.unitedcountry.com. United Real Estate, United's urban brand, currently operates in an additional 17 major markets across the United States with over 1,000 real estate professionals. For further information about United visit www.unitedrealestate.com. United Real Estate Group is a founding member of United PRD International with combined operations spanning 11 countries across the Americas and Asia-Pacific.
PRDnationwide was founded on Queensland's Gold Coast in 1975 and acquired by Colliers International in 2006. The company has specialized in all facets of residential real estate for more than three decades and has a strong presence in east coast Australian markets. PRDnationwide has over 115 franchise offices plus corporate offices in Sydney and Brisbane. For further information about PRDnationwide visit www.prdnationwide.com.au. PRDnationwide is a founding member of United PRD International with combined operations spanning 11 countries across the Americas and Asia-Pacific.
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SOURCE United Country Real Estate
Public Relations Department