July 10, 2014 // Franchising.com // Torrance, CA – CUPS Frozen Yogurt – That's Hot™, the beach-themed self-serve fro-yo concept, will celebrate the grand opening of it first California franchise location in Torrance by offering free frozen yogurt from 4-7 pm on Friday, July 11. CUPS is located at the Rolling Hills Plaza, 2533 Pacific Coast Highway in Torrance.
During the grand opening week, each Torrance customer will be given a "scratch off" card, which contains prizes such as iPhone covers, blankets, pens, glow-in-the-dark wristbands and CUPS coupons. One lucky winner will receive free fro-yo for a year.
Sant and Sons is the franchisee for the Torrance location. Sant and Sons signed on with CUPS for 12 franchise units, becoming the first franchisee in California, whose territory ranges from Santa Monica to Long Beach, including Torrance, Hawthorne, and the beach cities of Hermosa Beach, Redondo Beach and Manhattan Beach.
"CUPS is a whole new environment compared to the many different concepts of frozen yogurt these days. I don't see a better place then Southern California to have these beach and club themed frozen yogurt shops," said Jas Ghotra, co-president of Sant and Sons. "We can't wait to introduce CUPS to all of Southern California."
Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the frozen yogurt industry by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
The Exchange, a popular Yahoo Finance blog, named CUPS as one of "The Most Popular Fast-Food Outlets You Haven't Heard Of (Yet)."
With 23 locations in New Jersey, New York, California, Florida and Virginia, CUPS is one of the fastest growing frozen yogurt concepts in the U.S. Over the past nine months, CUPS has signed 10 area development agreements representing 45 franchise units.
According to CUPS co-founder Rick Barbrick, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.
"It's more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It's the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience," said Barbrick.
CUPS is located at the Rolling Hills Plaza, 2533 Pacific Coast Highway in Torrance. CUPS will be open daily from 10:00 am to 10:00 pm.
For more information, call 310-534-2625 or visit www.cupsfrozenyogurt.com.