Madison's Apricot Lane is a Family Affair

New Women's Boutique Run by Husband, Wife and Daughter

Madison, Wisc. (PRWEB) July 10, 2014 - The family that runs a business together stays together. At least that's what husband and wife Craig and Carol Johnson, and their daughter Ashley, believe. The Johnson trio owns and runs Madison's new Apricot Lane boutique, and for them, it's the perfect arrangement.

"It has been an amazing opportunity," said Carol, who was a teacher prior to becoming a business owner. "We love working together as a family."

After visiting an Apricot Lane store while in college, Ashley was the one who shared the franchise idea with her parents. They fell in love with the concept, and the family set their sights on launching their own location. Apricot Lane sells affordable, celebrity-inspired women's fashion. In addition to designer-label clothing, the boutique offers a selection of name-brand jewelry, handbags and other accessories.

"[The best part of owning our business is] meeting people and helping them find the perfect outfit," Carol said.

The Johnsons employed the services of Guidant Financial to help them purchase their new business. With Guidant's support, they were able to leverage funds in Craig's retirement account to invest in their franchise — a process Carol described simply as "amazing."

Apricot Lane, located in the West Towne Mall at 2 West Towne Mall in Madison, is open for business. To learn more about the clothing and accessories available, follow them on Facebook at facebook.com/apricotlanemadison or call 608-833-2233.

About Apricot Lane

Apricot Lane Boutique features west-coast, celebrity-inspired fashions, accessories and more for both mothers and daughters. Their ever-changing inventory ensures that females of any age will have a chance to discover something new and unique to their own personality each time they visit the store. Our style experts encourage women to come in and try on the latest trends to see what most fits their lifestyle. Learn more at apricotlaneusa.com.

About Guidant Financial

Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at guidantfinancial.com.

Contact:

Brooks Wallace
Hollywood Public Relations
781-378-1483 Ext: 6

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

The Juicy Crab
There is a difference in doing business with The Juicy Crab. We are passionate about providing a unique dining experience in the food industry.
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Denny's
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
LemonShark Poke
We're not a stuffy, corporate franchise brand. Our brand culture emphasizes the idea of just being you, and have some fun building equity in your...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)