ATLANTA - July 14, 2014 - (BUSINESS WIRE) - Carvel ... America's Freshest Ice Cream®, is celebrating National Ice Cream Day this year with a promotion that pays homage to the brand's 80th anniversary. On Sunday, July 20, guests can visit their neighborhood Carvel® shoppe* to enjoy a junior cup or cone filled with their choice of vanilla, chocolate or new soft-serve ice cream made with Ferrero's Nutella® hazelnut spread for only 80 cents.
The National Ice Cream Day promotion marks the latest in a string of moves aimed at leveraging the brand's milestone 80th anniversary to re-energize the brand. This past spring, Carvel kicked off its 80th birthday celebration by unveiling a new ice cream shoppe design and modern brand image to enhance guest experience and spur a new wave of franchise growth for the iconic brand.
"National Ice Cream Day is always exciting for Carvel, but this year we have even more to celebrate," said Carvel President Scott Colwell. "There's a lot of momentum right now with our new shoppe design, our 80th birthday and the introduction of our famous soft-serve ice cream made with Nutella®."
Carvel is a leading regional ice cream brand in the Northeast, known for its signature ice cream cakes, Fudgie the Whale® character, freshly made soft serve ice cream and other hand-crafted novelty treats. Carvel also has a strong presence in South Florida where it has 22 locations, including the first site of the new shoppe design, which opened in Royal Palm Beach in March and a new second shoppe in Palm Beach Gardens in June. Nationally, Carvel has expanded its presence through more than 100 Carvel express shoppes, which are often developed as co-brands with established host restaurants.
The 400+ unit Carvel, which was the first retail ice cream franchise, expects to strengthen its brand in core markets by adding 20 new full and express shoppes this year. Carvel seeks franchisees to develop express shoppes throughout the country and full shoppes in Florida as well as Northeast markets, including New York, New Jersey, Connecticut and Massachusetts.
The new shoppe design features updates that showcase Carvel menu items, including new dipping cabinets and a topping bar, as well as a large display area for the brand's signature ice cream cakes. Carvel has also added digital menu boards to communicate the company's broad variety of treats. In new Carvel shoppes, guests will notice an inviting atmosphere with an updated look, wood-finished floors, vibrant colors and new brand imagery, including a revamped logo with a whimsical illustrated ice cream cone.
Carvel also recently unveiled its new redesigned express shoppe. Franchisees can develop Carvel express shoppes which can be stand alone or co-branded and are available for development in non-traditional venues, such as airports, universities, malls, travel venues, military bases, stadiums and arenas, and amusement parks. All new Carvel express shoppes will have digital menu boards and upgraded branding, including the new logo. Express shoppes offer many popular Carvel fountain items, including cups and cones, classic sundaes, shakes and Carvelanche® treats.
For more information on Carvel franchising opportunities, please visit www.CarvelFranchising.com. This information is not intended as an offer to sell. We will not offer you a franchise until we have complied with disclosure requirements in your jurisdiction.
* Participation may vary.
The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's®, McAlister's Deli®, and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.
Fishman Public Relations