Auto Service Chain Puts New Focus on Its Local People - "The Cottman Man – Still the Man"

Auto Service Chain Puts New Focus on Its Local People - "The Cottman Man – Still the Man"

Horsham, PA (PRWEB) July 16, 2014 - For more than five decades, motorists throughout the U.S. and Canada have been encouraged to trust "The Cottman Man" for a full range of automotive care. He was the face of Cottman Transmission and Total Auto Care, an auto repair and transmission company with franchised service centers across the country.

A new campaign, beginning in July, will put the iconic Cottman Man front and center as the chain unveils -- The Cottman Man – Still the Man.

This theme, along with a restyled visual of The Cottman Man, will be the focus of the company's marketing efforts. "Since 1962, when we opened our first service center in Philadelphia, The Cottman Man has come to symbolize the personalized service and reliability that has become the hallmark of our brand," said Randy Wright, Cottman's President. "That high level of service and integrity remains central to what we offer, and the new tagline is designed to reinforce that commitment to our customers."

According to Derik Beck, Vice President of Digital Marketing for Cottman, "So many service companies have become monoliths, with no local connection. Cottman has always prided themselves on the reputation and trust our franchisees have worked hard to earn, and the new campaign puts the focus back on our local people who represent the Cottman Man in their community. The individual center owner is truly the Cottman Man and is still the man," said Beck.

Cottman's Senior Director of Advertising, Sue Burg, who has been with the company for more than 30 years, noted that ideals of The Cottman Man never left the brand, and now the icon will put more of a visual emphasis on this important aspect in marketing and advertising moving forward. "The new tagline and the updated Cottman Man visual will be the focus of ads online and in print, which will include newspaper inserts and coupon drops. Local franchisees will incorporate the tagline in their own local ad buys online, in newspapers and on radio. A new seal of approval is also being unveiled, showing service and parts are "Cottman Man-Approved," Burg stated.

About Cottman Transmission and Total Auto Care

With locations across the U.S. and Canada, Cottman Transmission and Total Auto Care is an auto repair and transmission company for almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care continues to take claim of the growing $200 billion aftermarket auto industry and specializes in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman is based in Horsham, Pa. For more information, please visit http://www.cottman.com.

Contact:

Derik Beck
Cottman Transmission and Total Auto Care
http://www.cottman.com
+1 (267) 464-7212

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

FASTSIGNS
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Dunkin' Donuts
Dunkin' Donuts Is Now Expanding! Find out about our franchise investment opportunities.
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive...
Fitness 1440
One size does not fit all! We work with our owners to design a club that gives them a competitive edge in their marketplace.
Jack in the Box
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.