Auto Service Chain Puts New Focus on Its Local People - "The Cottman Man – Still the Man"

Horsham, PA (PRWEB) July 16, 2014 - For more than five decades, motorists throughout the U.S. and Canada have been encouraged to trust "The Cottman Man" for a full range of automotive care. He was the face of Cottman Transmission and Total Auto Care, an auto repair and transmission company with franchised service centers across the country.

A new campaign, beginning in July, will put the iconic Cottman Man front and center as the chain unveils -- The Cottman Man – Still the Man.

This theme, along with a restyled visual of The Cottman Man, will be the focus of the company's marketing efforts. "Since 1962, when we opened our first service center in Philadelphia, The Cottman Man has come to symbolize the personalized service and reliability that has become the hallmark of our brand," said Randy Wright, Cottman's President. "That high level of service and integrity remains central to what we offer, and the new tagline is designed to reinforce that commitment to our customers."

According to Derik Beck, Vice President of Digital Marketing for Cottman, "So many service companies have become monoliths, with no local connection. Cottman has always prided themselves on the reputation and trust our franchisees have worked hard to earn, and the new campaign puts the focus back on our local people who represent the Cottman Man in their community. The individual center owner is truly the Cottman Man and is still the man," said Beck.

Cottman's Senior Director of Advertising, Sue Burg, who has been with the company for more than 30 years, noted that ideals of The Cottman Man never left the brand, and now the icon will put more of a visual emphasis on this important aspect in marketing and advertising moving forward. "The new tagline and the updated Cottman Man visual will be the focus of ads online and in print, which will include newspaper inserts and coupon drops. Local franchisees will incorporate the tagline in their own local ad buys online, in newspapers and on radio. A new seal of approval is also being unveiled, showing service and parts are "Cottman Man-Approved," Burg stated.

About Cottman Transmission and Total Auto Care

With locations across the U.S. and Canada, Cottman Transmission and Total Auto Care is an auto repair and transmission company for almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care continues to take claim of the growing $200 billion aftermarket auto industry and specializes in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman is based in Horsham, Pa. For more information, please visit http://www.cottman.com.

Contact:

Derik Beck
Cottman Transmission and Total Auto Care
http://www.cottman.com
+1 (267) 464-7212

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Caring Senior Service
Join a unique franchise with over 25 years of experience and the most comprehensive support and training system in our industry. There will never be...
Liberty Tax Service
The fastest-growing income tax preparation franchise in North America.
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
the inside coup
the inside coup™ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.
Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)