Experienced Entrepreneur and Publisher Assumes Ownership of Valpak of Southeast Wisconsin
Kevin Ford Brings Savings to Businesses and Residents
July 11, 2014 // Franchising.com // LARGO, FL - Valpak, a leader in local print and digital coupons, announced that Kevin Ford has acquired the Valpak of Southeast Wisconsin territory. Ford brings three decades of publishing, sales and advertising experience to his new venture with Valpak. Ford and his team of sales people recently sent out their first Valpak signature blue envelope to nearly 440,000 homes in the Greater Milwaukee, Racine and Kenosha areas.
"I am excited to utilize my past experience in publishing and advertising sales to bring businesses throughout the community Valpak's unique print and digital advertising solutions," said Ford, Valpak of Southeast Wisconsin franchisee. "As a first-time franchisee, I was drawn to Valpak because of the resources made available and their proven business model; it's like having a roadmap for success!"
Ford's entire career has been built around the publishing industry. He began as a magazine advertising sales representative and worked his way up to publisher. Following that, Ford opened his own publishing company and built the business over the past 12 years before signing on with Valpak. Ford was familiar with the Valpak brand and knew owning his own franchise was a natural next step.
"Kevin brings over three decades of experience and knowledge to his Valpak franchise," said Greg Courchane, Valpak's director of franchise sales. "We are confident that he will grow the Southeast Wisconsin Valpak territory to include new local businesses and offer savings to residents of the communities they serve."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Southeast Wisconsin, please contact Kevin Ford at email@example.com or (414) 448-1005.
For more information on Valpak franchise opportunities, please contact Greg Courchane at firstname.lastname@example.org or (800) 678-2743 or visit www.valpakfranchising.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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