New Menchie's Store in Jefferson Commons Central Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

July 16, 2014 // Franchising.com // NEWPORT NEWS, Va. – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Jefferson Commons Central at 12551 Jefferson Avenue, Suite 205, Newport News, VA 23602. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Newport News favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, July 19 to Friday, July 25, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"I always knew that I wanted to become involved in the franchise industry and when I came across Menchie's, I immediately knew it was a match for me," said franchisee Meeta Patel. "I truly believe in their mission statement of making people smile and cannot wait to share this one-of-a-kind experience with the Newport News community."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Jefferson Commons Central is located at 12551 Jefferson Avenue, Suite 205, Newport News, VA 23602 and is open Sunday through Thursday from 11:00 a.m. to 11:00 p.m. and Friday and Saturday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, July 19
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, July 20
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, July 21
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, July 22
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, July 23
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, July 24
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, July 25
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Sabina Gault
sgault@konnect-pr.com

Shelby Fox
sfox@konnect-pr.com

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