July 23, 2014 // Franchising.com // MILWAUKEE – Cousins Subs® is launching a twelve month system wide test of Wrigley® chewing gum and mint products, including Orbit® Spearmint Sugarfree Gum, Hubba Bubba bubble gum and Altoids® Peppermint mints at all locations. The products were originally tested at 18 Cousins Subs stores in the first quarter of 2014 and proved to be popular among restaurant guests.
"This is a great brand partnership," said Justin McCoy, vice president of marketing at Cousins Subs. "The Wrigley name is certainly well known and respected, and their products provide a wonderful opportunity for incremental sales within our stores."
Wrigley products will be available next to checkout registers and can be purchased soon using Cousins' new online ordering app, which is available through the App Store or Google Play.
"We're happy to expand our relationship with Cousins Subs," said Sebastian Siethoff, director of foodservice development at Wrigley. "It's a good opportunity for us to continue growing our presence in the fast casual restaurant market segment."
For more information, visit www.cousinssubs.com.
Cousins Subs® and its franchisees operate more than 120 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own deli fresh touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs." The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated.
For more information, visit www.wrigley.com.
SOURCE Cousins Subs