The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion
Leading Polished Casual Fondue Restaurant to Host Webinar Aug.14 to Fuel National Expansion
July 23, 2014 // Franchising.com // TAMPA, Fla. - The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.
The Melting Pot currently has one restaurant in Houston and now has an opportunity for the right franchisee partner to open an additional location in the market. The brand also aims to develop the first Melting Pot restaurant in El Paso. In addition to Houston, The Melting Pot currently has four Texas restaurants located in Arlington, Austin, Dallas and San Antonio.
"The Melting Pot concept is backed by 30 years of experience in franchising and nearly 40 years of brand recognition, making this an ideal business opportunity for entrepreneurs," said Dan Stone, vice president of franchise development for Front Burner Brands. "We have a great reputation in Texas and the state is home to some of our top performing units. We're looking forward to building upon our brand recognition and expanding our presence throughout the state."
Recently, The Melting Pot made a strong showing in the 2014 Nation's Restaurant News Consumer Picks Survey ranking sixth out of 38 concepts in the casual dining segment. In the varied menu/specialty sub-segment of the casual dining industry, The Melting Pot ranked first in the categories of cleanliness, service and likelihood to recommend. Overall in the casual dining segment, the brand ranked second in cleanliness, second in service and fourth in likelihood to recommend.
The Melting Pot operates more than 135 restaurants in the U.S., Canada and Mexico and has more than 25 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
To further fuel its national expansion, the company is actively seeking qualified franchisees and will host a webinar on Thursday, Aug. 14 at 11 a.m. (EDT). To register, please visit https://www2.gotomeeting.com/register/476471210.
The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $977,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit.
To learn more about ownership opportunities with The Melting Pot, contact Ashley Pollard, franchise development manager for The Melting Pot, at 800-783-0867 ext. 152 or firstname.lastname@example.org or visit www.meltingpotfranchise.com.
To learn about fondue history and facts, check out The Melting Pot's fondue infographic.
About The Melting Pot Restaurants, Inc.
With more than 135 restaurants in North America, existing locations across 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for nearly 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrees combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.
About Front Burner Brands
Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 135 locations in North America and more than 25 locations currently in development, Burger 21 with 13 locations open in Arizona, Florida, Georgia, New Jersey, North Carolina and Virginia, and more than 20 in development in seven states, and GrillSmith with five locations in the Tampa Bay area. For more information, visit http://www.frontburnerbrands.com.
SOURCE The Melting Pot Restaurants, Inc.
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