New Orangetheory Fitness Studio Coming to Thousand Oaks
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New Orangetheory Fitness Studio Coming to Thousand Oaks

High-intensity Interval Fitness Franchise Plans Opening in California This September 

FORT LAUDERDALE, Fla. - July 24, 2014 // PRNewswire // - Orangetheory® Fitness, the energizing and fast-growing fitness franchise, today announced that a new studio will be coming to Thousand Oaks, Calif. The Thousand Oaks studio will be located in Paseo Market Place in the Westlake Village community. There are nine Orangetheory Fitness studios currently open in California with several in development.

The studio is projected to open in September, but has begun offering pre-sale memberships at a discounted rate. Membership packages purchased during a studio's pre-sale can save customers up to 20 percent and prices are locked in through the duration of the membership.

"Rachel Mickelson, Tom Starko and I started a conversation several years ago about the possibility of partnering and collaborating in the health and wellness industry. We felt that our individual areas of expertise would combine to make a well-rounded team," said Natalie Sampson, one of the three co-owners of the new studio. "Orangetheory Fitness became the perfect opportunity to realize our potential as a team with the common goal of making a difference."

Tom Starko, a seasoned executive with a 30-year track record of building value in middle market companies, has owned Bulwark Protective Apparel Inc., PIXIT LLC, DHV Advisors, Starberg Productions and VISTAR LLC. Starko shaped the start-up Bulwark Protective Apparel into one of North America's largest protective apparel companies and most admired brands before selling it to a Fortune 500 company. Rachel Mickelson, MSOD, is the founder and principal of VISTAR LLC. Mickelson has more than 14 years of experience in executive coaching, helping CEOs and board chairs alike become leaders within their organizations. Natalie Sampson, DPT, is the owner of Symmetry Physical Therapy and Symmetry Pilates & Yoga in Calabasas, Calif. She specializes in the evaluation and treatment of orthopedic injuries. The group has future plans to continue expanding the Orangetheory Brand in Conejo Valley.

Orangetheory Fitness has more than 110 locations in the U.S., Canada and U.K. Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world's top fitness franchises. The 60-minute heart-rate monitored, high-intensity interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time.

Orangetheory's results-focused concept – for members and owners alike – has generated rapid, international growth. The fitness franchise has a presence in 34 states and is on track to open 500 studios by 2017.

The Thousand Oaks studio will be located at 3755 East Thousand Oaks Boulevard in the Paseo Market Place plaza. Orangetheory Fitness will join neighbors such as The Melting Pot and Bellavino Wine Bar. The studio owners invite the local community to visit the studio site for a tour and more information about founding member rates and benefits of the Orangetheory workout.

For more information on the Thousand Oaks location and membership packages, please call 805-715-3800. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning from 500 to 1000 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness has been recognized on Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Claibourne Smith
Fish Consulting
(954) 893-9150



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