Fresh To Order Takes "Fine. Food. Fast." Mobile
New App Delivers Fresh Experience Directly to Guests
July 28, 2014 // Franchising.com // Atlanta, Georgia – Fresh To Order (f2o), known for offering fine food fast, now offers a new mobile app, where guests can pay for their meals and earn rewards through their cell phones. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS (iPhone) and Android platforms.
Not only will it make dining more convenient, but the app also offers a loyalty program and exclusive rewards. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend. Guests will also receive $10 credit on their next meal when they have $100 in purchases.
"Fresh to Order continues to innovate our menu, service model and now its digital platform by introducing a mobile app which helps us maintain leadership in the "fast-fine" niche," said Pierre Panos, CEO of Fresh To Order. "Whether they're looking for the closest location, want to preview our latest menu options or use their phones for payment, we're providing our guests with a rich digital experience in the palm of their hand."
With the new app, guests will be able to quickly browse the selection of cooked to order, Panini sandwiches, freshly tossed salads with unique flavorful toppings and tasty long plates including grilled salmon and brown sugar roasted pork loin.
"We aim to deliver a unique and personalized experience to each of our guests. Our new app allows us to connect with guests one-on-one. They'll receive special rewards and offers through our loyalty program," added Jesse Gideon, COO of Fresh To Order (f2o).
Mobile apps continue to be a growing part of the restaurant experience. According to FastCasual.com, 32 percent of Millennials look at restaurant menus online via a smartphone. With a spending power of $1.3 trillion, it becomes a business imperative that restaurants offer a variety of relevant ways for them to access their favorite restaurants.
About Fresh To Order (f2o)
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads© . Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation's Restaurant News, and selected as among QSR Magazine's Best Franchise Deals and Ones to Watch. For up-to-the-minute information join us on Facebook www.facebook.com/fresh2order, and Twitter or visit www.freshtoorder.com and www.f2ofranchise.com.
SOURCE Fresh To Order (f2o)
Ellen Weaver Hartman
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