Jamba Juice Announces Expansive Franchise Recruiting Campaign in Key Markets
Jamba Providing Significant Incentives to Celebrate 25th Year Anniversary and Plans to Accelerate Growth in Atlanta, Miami, Dallas, and Specific East Coast Markets
EMERYVILLE, Calif. - (BUSINESS WIRE) - July 28, 2014 - Jamba Inc., (NASDAQ:JMBA), a leading health and wellness brand and the country’s largest retailer of freshly squeezed juice and smoothies, today announced the launch of a new franchise recruiting campaign focused on single store development in existing and new domestic markets. Jamba was recently selected one of Forbes Top 10 Best Franchises in America.
The recruitment effort will be communicated through an aggressive marketing campaign that will leverage print and online media, PR and a multiple-market road show aimed at attracting potential local franchise owners. Jamba is also offering attractive incentives for new partners who agree to meet specific development criteria. Incentives include a 50% reduction in Initial Franchise Fees, and a 3-year graduated royalty reduction plan, all in celebration of the 25th anniversary of the first Jamba store opening.
Jamba Juice currently has 854 stores globally, of which 551 are franchise owned and operated. "We are looking to add 500 new domestic stores over the next 5 years and double our year-over-year store development via the new recruiting program," stated Dale Goss, Jamba SVP of Development. Goss added that, "Our multi-city "Whirl’d of Franchise Opportunities" campaign and road show will provide potential future franchisees with the opportunity to meet with our franchise experts and learn more about our popular brand and our incentive."
"The improving economy and the positive momentum of our ongoing growth initiatives make now the perfect time to consider investing in a Jamba Juice franchise," said James D. White, chairman, president and CEO, Jamba Inc., adding that the Company’s position as a leading health and wellness brand make Jamba the perfect brand to meet the needs of today’s increasingly health conscious consumer. "As consumers continue to move away from the burger and soda fast-casual brands, Jamba continues to be a more relevant option in the fast-casual space."
Besides offering great tasting, better-for-you products, Jamba also provides a host of programs aimed at improving and simplifying health for individuals, families and for the community.
Throughout August and September, Jamba will host franchise recruiting roadshows in Baltimore and DC areas, Dallas, Atlanta, Manhattan, Northern New Jersey, and Raleigh/Durham. Please visit the Jamba Juice web site www.jambajuicecom for additional information. You can also contact Jamba Development at 1-866-473-7848.
About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Jamba Inc.
Dir. Corporate Communications