July 30, 2014 // Franchising.com //
The Alamo Drafthouse is excited to announce the launch of their new art program The Premiere Project. Positioned along the exterior wall of the Alamo Drafthouse Slaughter Lane Theater, the giant space serves as a 40' tall x 75' wide canvas celebrating the fusion of film and art. To launch the program and celebrate the new film releasing August 8th, Alamo Drafthouse and Paramount Pictures have selected local artist Mike Johnston, also known as TRUTH, to transform the MoPac freeway-facing wall into a tribute to the world famous heroes in a half shell, the Teenage Mutant Ninja Turtles. The project will be completed by the end of July.
A short video of the progress on the art wall can be found here:
Photos of the art wall in progress can also be found here:
Alamo will celebrate the completion of the inaugural Premiere Project on Sunday, August 3rd at 9:45am with an outdoor TMNT party. Families are invited to attend and enjoy a costume contest, TMNT art lesson from Mike Johnston, martial arts demos and more! Following the party, there will be an advance screening of Paramount Pictures and Nickelodeon Movies' Teenage Mutant Ninja Turtles with a special all-you-can-eat TMNT-themed pizza menu. Admission to the movie and party is free! To RSVP, please visit https://www.eventbrite.com/e/free-advance-screening-teenage-mutant-ninja-turtles-2014-tickets-12310704649
Sunday, August 3rd
Alamo Drafthouse Slaughter Lane
5701 W. Slaughter Ln
Austin, TX 78749
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 20-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three year existence and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.
In this modern-day iteration of the popular franchise that has captivated audiences of all ages for decades, the Turtles must work with fearless reporter April O'Neil (Megan Fox) and her wise-cracking cameraman Vern Fenwick (Will Arnett) to save New York City and unravel Shredder's diabolical plan. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman, written by Josh Appelbaum & André Nemec and Evan Daugherty, Teenage Mutant Ninja Turtles is produced by Michael Bay (director and executive producer of the blockbuster Transformers franchise), Andrew Form, Brad Fuller, Galen Walker, Scott Mednick and Ian Bryce, and directed by Jonathan Liebesman (Wrath of the Titans).
SOURCE Alamo Drafthouse Cinema
For Alamo Drafthouse