EMERYVILLE, Calif. - (BUSINESS WIRE) - July 30, 2014 - Jamba Inc., (NASDAQ:JMBA) a leading healthy active lifestyle brand and the leading retailer of freshly squeezed juice today announced that consumers who visit Jamba locations across the nation on August 6th between 9:00 a.m. and 11:00 a.m. will receive free samples of its recently-launched made-to-order juices blended with whole foods. The sampling event is intended to drive consumer awareness of the Company’s new juice platform and follows a June 2nd announcement by Jamba citing availability of the product in over 500 of its stores, positioning Jamba as the leading retailer of made-to-order, freshly squeezed juice.
Jamba freshly squeezed juices address the growing consumer trend toward getting more fruits and vegetables into their daily diets through juicing and whole food blending. Jamba blends fresh whole produce like kale, beets, carrots, ginger, orange, apple, pineapple, chia seeds, and wheatgrass into its juices, providing the key nutrients, vitamins, minerals and fiber found in whole produce.
Consumers have reacted favorably to the new platform and Jamba reported through the first quarter of 2014 a 3-4% sales lift in stores offering the freshly squeezed juice. "We are taking the current coastal juicing trend and scaling it nationally", stated James D. White, chairman, president and CEO of Jamba, Inc. "Our freshly squeezed juice offers consumers interested in juicing with a convenient, affordable and great-tasting way to get their daily juice, and Jamba is taking the lead in making it available and affordable for consumers across the country".
Jamba SVP and chief brand officer Julie S. Washington added, "Surveys indicate that there is a "fruit and veggie deficit" in our country. While Americans are consuming more fruits and vegetables today than in the past, they are still not getting the daily requirements recommended by the USDA. By hosting our Free Juice Giveaway on August 6th, we hope to show consumers how easy it can be to get more produce into their diets."
The Free Juice Giveaway will be supported by a robust consumer engagement campaign and consumers who come into Jamba stores during the event will receive a bounce-back coupon containing coupons offering $1.00 off their next juice purchase. For each juice purchased on a return visit, Jamba will donate $1.00 to support school gardens through its relationship with the National Gardening Association’s Kids Gardening program.
Jamba launched the freshly squeezed juice platform in select stores in May 2013 and continues to expand into additional stores. Jamba expects the new platform to be available across the system by early 2015. As of July, 1, 2014, Jamba had 854 locations.
*Offer specifically not valid at Hawaii, Safeway, Vons, Pavilions, Disney, Las Vegas Strip, Airport or select University Jamba Juice locations. Limit four (4) offers per party per visit. While supplies last. No purchase necessary or coupon required, but all guests must be present in-store to redeem. Select juice options per store.
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Jamba Juice Company
Dir. Corporate Communications